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Lexie Hull’s New Beauty Brand Offers Makeup That Survives Your Hardest Workouts
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- Lexie Hull’s New Beauty Brand Offers Makeup That Survives Your Hardest Workouts
Lexie Hull was integral to the Indiana Fever's record-setting season. The 2025 WNBA Commissioner's Cup champions set a franchise record with 28 wins in a single season.
However, they failed to carry over that success to the postseason, losing to the Las Vegas Aces in the first round of the playoffs.
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Hull played in all 44 regular-season games, starting 41. She averaged 5.2 points and 3.0 rebounds in 18.6 minutes per game.
Now officially in the offseason, the 27-year-old has turned her focus off the court. Hull launched performance-driven beauty brand FORTA Cosmetics earlier this year. Last fall, the brand officially sold out its initial inventory of the Lock & Go Setting Spray .
FORTA's second product is the PR-Proof Lip Stain . Hull shared an update on the product through a Get Ready with Me video posted on social media.
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"It can survive sweat, movement and approximately 67 trips to my water bottle," the 6-foot-2 guard said in the video. "It's also formulated with hyaluronic acid, so it's super hydrating.
"Obviously, I put it on my cheeks too, because if I'm going to be fighting for my life in practice, I might as well look a little alive."
The former Stanford standout shared her post-practice look, showing the product stayed intact through the workout.
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"Here's the final look after practice," she added. "The color is still going strong. I seriously can't wait for you guys to try it."
The lip stain product is now available to order on FORTA's website . They also bundled it with the Lock & Go Setting Spray and Sponge.
As for her WNBA career, Hull is still under contract with the Fever through the 2027 season. She is entering the second season of her two-year deal, which she signed ahead of the 2026 campaign.
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Related: WNBA Star's Comment on Caitlin Clark Sparks Trade Speculation
This story was originally published by Athlon on Oct 24, 2026, where it first appeared in the WNBA section. Add Athlon as a Preferred Source by clicking here.
