Netflix ( NFLX ) said its second NFL Christmas Gameday contest between the Detroit Lions and Minnesota Vikings became the most-streamed NFL game in U.S. history with an average of 27.5M viewers in the U.S., with US viewership peaking at over 30M viewers, according to Nielsen Big Data + Panel. The Cowboys-Commanders game averaged 19.9M US viewers. Netflix has now distributed the top three most-streamed NFL games in U.S. history, the company said. Snoop Dogg's Holiday Halftime Party in the Lions-Vikings game brought in an average of 29M viewers in the US, according to Nielsen Big Data + Panel. Viewers from over 200 countries and territories tuned in to at least one of the games, with the Cowboys-Commanders drawing a 22.4M global AMA and the Lions-Vikings garnering a 30.5M global AMA. This year, NFL Christmas Gameday drove more than 632M global owned social impressions, with Snoop's Holiday Halftime Party driving over 100M impressions on Christmas Day. Additionally, Lions-Vikings was the most socially consumed sporting event on Christmas Day.
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