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Notre Dame & SoFI agree to massive jersey patch deal, tops in NCAA
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- Notre Dame & SoFI agree to massive jersey patch deal, tops in NCAA
Even during a hectic week in college football , Notre Dame athletics find a way to stand out.
Notre Dame athletics announced a partnership with SoFi on Tuesday that will make the national bank brand the exclusive jersey patch sponsor of the Irish. On3's Peter Nakos reported the deal could be worth $18 million to $20 million dollars annually. It is the richest reported deal of it's kind thus far , one that surpasses even some NBA jersey sponsorships.
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On Monday, Illinois announced a deal with Busey Bank. On Tuesday morning, Ohio State announced a jersey patch sponsorship with JPMorgan Bank, which at the time was the biggest reported deal of its kind. Seeing the Ohio State announcement left Notre Dame fans wondering what the plan was for their school.
That lasted a few hours until Notre Dame made its announcement on social media. The staggering dollar figure shows the power of the Notre Dame brand in the collegiate landscape. Despite not having the backing of a conference to fall back on, the Irish are continually able to build their brand name as an independent.
The Fighting Irish come into the season with high expectations. A potential preseason top-five ranking, along with a Heisman candidate at quarterback, has Irish fans dreaming of lifting a trophy at the end of the season. Whether they win it or not, the Notre Dame brand is as strong as ever.
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This article originally appeared on Fighting Irish Wire: Notre Dame & SoFI agree to massive jersey patch deal, tops in NCAA
