Welcome to Sportico's transactions wire, a weekly rundown of personnel, partnerships and products across the sports business industry.
O'Connor Named GM of Huntington Bank Field, Home of Browns
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Legends Global and the Haslam Sports Group announced that Moira O'Connorhas been named general manager of Huntington Bank Field, home of the Cleveland Browns. O'Connor brings nearly two decades of experience across stadium operations, construction, major-event execution and legal strategy to the 67,000-seat, multi-purpose facility in downtown Cleveland. As general manager, O'Connor will serve as the senior leader on site, responsible for the overall performance of the venue across revenue, operations and guest experience.
Golden State Announces Executive Promotions
Golden State has announced four executive promotions, elevating Amanda Chinto chief marketing officer, Erin Dangerfieldto chief people officer, Raymond Ridderto chief communications officer and Nicole Barbourto senior vice president, global partnership development. Golden State's enterprise includes the Golden State Warriors, Golden State Valkyries, Santa Cruz Warriors, Golden State Entertainment, Thrive City, Chase Center and other assets.
Stanford's Donahoe Appointed to USOPC Collegiate Advisory Council
The United States Olympic & Paralympic Committee announced John Donahoe(Stanford University) will join the USOPC Collegiate Advisory Council as the Atlantic Coast Conference representative. Donahoe will replace his predecessor from Stanford, Bernard Muir. Donahoe will begin his appointment at the council's September meeting.
Telemundo Acquires More Exclusive U.S. Spanish-Language Rights
Telemundo has acquired the exclusive Spanish-language media rights in the U.S. to the Serie A, Coppa Italia and Supercoppa Italiana for three seasons beginning with the 2026-27 campaign and continuing through the 2028-29 season. Telemundo will deliver comprehensive live coverage of Italy's top soccer competitions across its portfolio of broadcast, cable, streaming and digital platforms, including the Telemundo Network, Universo, Peacock and Telemundo Deportes Ahora, the company's dedicated FAST sports channel. Coverage will include studio programming, expert analysis, original digital content and match-day reporting.
Duke Athletics Announces Partnership With Edward Jones
Duke University athletics and Edward Jones have marked the start of a four-year partnership naming Edward Jones the Official Wealth Management Partner of Duke basketball. The partnership came to life on Aug. 31, when the firm's logo was unveiled on the court at Cameron Indoor Stadium. Edward Jones has also been designated a Champion Partner of Duke athletics, and the firm's name will appear on the Duke Champions Club Presented by Edward Jones. Beginning with the 2027-28 season, Edward Jones will hold wealth management category exclusivity for Duke basketball, and the firm will introduce financial education workshops for Duke student-athletes.
ESPN, Ion to Bring WTGL to Fans Across the U.S.
TMRW Sports, in partnership with the LPGA, announced multiyear U.S. media rights agreements with ESPN and Scripps Sports/Ion to bring WTGL, the new women's team golf league, to fans starting with the inaugural season this fall. WTGL will launch Sunday, Nov. 8, from SoFi Center in Palm Beach Gardens, Fla. The announcement was made today by Rosalyn Durant, executive vice president, programming and acquisitions, ESPN; Adam Symson, president and CEO of The E.W. Scripps Company; and Rufus Hack, president, golf, TMRW Sports.
Renewal by Andersen, Esler Companies Partner With 4 College Programs
Renewal by Andersen, Esler Companies, the largest independent affiliate of Renewal by Andersen, announced long-term relationships with the athletics programs of the University of Colorado Boulder, the University of Connecticut, the University of Oklahoma and the University of Texas. The new programs were developed in collaboration with Learfield and will bring Renewal by Andersen to fans throughout the year through activations surrounding football, men's and women's basketball, and additional men's and women's sports at each university. The program is expected to include in-venue visibility through event activations, digital media, social content, student-athlete NIL opportunities and sweepstakes.
Sports Illustrated Tickets, Buccaneers Set Fan Experience Partnership
Sports Illustrated Tickets, a live events marketplace in the Sports Illustrated family, announced a new collaboration with the Tampa Bay Buccaneers, becoming an Official Fan Experience Partner of the team. As part of the agreement, Sports Illustrated Tickets will debut its signature Faces in the Crowd activation at the Buccaneers' 2026 home opener on Sept. 20 against the Cleveland Browns, bringing Sports Illustrated 's storytelling legacy to life through a new generation of personalized, immersive game day experiences.
Tennessee Athletics, First Horizon Announce Partnership Extension
Tennessee's athletic department and First Horizon Bank have announced an extension of their longstanding partnership. For 34 consecutive years, First Horizon has served as the Official Bank of the Vols. The partnership has evolved with First Horizon becoming the official jersey patch sponsor for Tennessee football, as well as volleyball, soccer, track and field, golf, tennis, cross country, swimming and diving, and rowing. This collaboration extends beyond traditional sponsorship, with First Horizon announcing a "major investment in student-athlete influencer marketing initiatives."
TikTok, NFL Renew Multiyear Partnership
The NFL and TikTok announced a multiyear partnership. As part of the agreement, the NFL will expand its presence on the platform. NFL hubs and other TikTok GamePlan experiences will be available in-app. The experience will continue on @nfl and expand to include NFL member clubs, enabling advertisers to place ads alongside premium league and club content. TikTok Pro Events is also expanding to the NFL.
Spurs, DAZN Announce Exclusive Direct-to-Consumer Media Partnership
The San Antonio Spurs announced DAZN as the team's new direct-to-consumer media partner, bringing Spurs basketball and special content to local fans beginning with the 2026-27 season. DAZN will serve as the exclusive direct-to-fan destination for Spurs games, airing all regular season games not selected for national broadcast, plus all preseason contests and team-produced programming. The Spurs will also offer 22 games over-the-air through a local broadcast partner, with more information to come soon.
LOVB Sets CVS Pharmacy as Inaugural League Jersey Patch Sponsor
League One Volleyball announced CVS Pharmacy, the retail division of CVS Health, as an Official Health & Wellness Partner. Central to the sponsorship, CVS will become LOVB's inaugural league-wide jersey patch sponsor, with the CVS logo featured on the front of jerseys across every LOVB Pro team beginning with the upcoming season. This marks the first time LOVB has offered this placement for on-uniform sponsorship, and the first time CVS has sponsored a league-wide jersey patch.
WTT Taps Broadcast Partnership With Versant's USA Sports
World Team Tennis, the professional mixed-gender team tennis league co-founded by Billie Jean King in 1974 and returning for its 47th season in December, announced a broadcast partnership with USA Sports, the sports division of Versant, which is home to sporting events airing on USA Network, Golf Channel, CNBC and Fandango. USA Sports will exclusively air all six of WTT's live matches on CNBC in primetime this December, bringing the relaunched league to the network's national audience, while Fandango will provide live free streaming coverage for the six matches.
Mojo Energy Pouches Named Official Energy Pouch of the PPA
Mojo Energy Pouches announced a multiyear partnership with the Professional Pickleball Association (PPA) Tour, naming Mojo the Official Energy Pouch of the PPA. The partnership, which runs through July 2028, will bring Mojo to the Carvana PPA Tour and Challenger Series events nationwide through product sampling, consumer activations, content, athlete and creator opportunities, hospitality and integrated marketing initiatives.
A$AP Rocky, Puma Bring Limited Edition Jerseys to Man City
Manchester City, A$AP Rocky and Puma have launched a club-first jersey design and limited edition name and number they say translates "the visual world of his 2026 album Don't Be Dumb onto limited-edition shirts" ahead of his performance at the Co-op Live arena on Saturday. The jersey arrives in a colorway of black and archive gold, with "DON'T BE DUMB" running down the sleeve and a bold "MANCHESTER" graphic across the back. It's available in City's 2026-27 home, away or third jersey with limited edition A$AP 11 name and number printing.
Shaq, Authentic Brands & TNT Sports' Dunkman to Expand in 2027
Following an inaugural season, Shaquille O'Neal, Authentic Brands Group and TNT Sports' Dunkman, the world's first professional dunk league, will officially return in 2027. Ahead of summer action, the league will stage a series of regional qualifier events, domestically and internationally, "giving the next wave of dunkers from around the world the opportunity to earn a place in the professional league."
Alo Reunites With Joe Burrow for a Second Campaign
Alo, the fashion and lifestyle brand, partnereed with NFL quarterback Joe Burrowfor their second campaign together. The campaign was shot at Milk Studios in Los Angeles by Tom Schirmacher.
Kustom Entertainment to Acquire TFL, Expand Into Sports Ticketing
Kustom Entertainment, Inc. (Nasdaq: KUST), a live music festival production and proprietary ticketing technology, has entered into a definitive Unit Purchase Agreement to acquire 100% of the equity interests of TFL LLC, a wholesale ticketing distribution and live event technology platform. The transaction will unite Kustom's festival production footprint with TFL's high-margin inventory distribution network, proprietary eCommerce and TFLConnect technology platforms, and long-standing commercial relationships across professional sports teams, collegiate athletics and venues.
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