Titans' new uniforms have iconic retro inspiration that might irk some fans
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Titans' new uniforms have iconic retro inspiration that might irk some fans
Nate Davis, USA TODAY
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6 min read
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Typically, in the world of fashion, what's old is new. (And if you're not aware of the industry's 20-year cycle, then this lover of dad rock,Air Jordans, sweats and baseball hats is way out in front of you. But I digress.)
Pro football fans certainly had flashbacks on March 12, when theTennessee Titans unveiled their streamlined new look – one that very much evoked their branding from decades ago. The callback seems likely to appeal to more casual football fashionistas (can a fashionista be casual by the way?). TheTitanssimplified their overly busy threads – which have gone through various iterations and numerous color combinations since 1999, not to mention bold design choices on the shoulders and hips –similar to the way the Arizona Cardinals did in 2023, when they shifted from a mess of various paneling and weirdly tapered piping and striping to something more Ohio State-adjacent … if you're intothatsort of thing.
Week 6: Washington Commanders wide receiver Chris Moore (19) celebrates with teammates after scoring a touchdown during the "Monday Night Football" game against the Chicago Bears at Northwest Stadium. The Commanders wore their all-black alternate uniforms for the game.
(Peter Casey, Imagn Images)
Week 6: Atlanta Falcons running back Tyler Allgeier (25) carries the ball for a touchdown against the Buffalo Bills at Mercedes-Benz Stadium. The Falcons played the game while sporting throwback uniforms that harken back to the team's inaugural season of 1966.
(Brett Davis, Imagn Images)
Week 6: Buffalo Bills quarterback Josh Allen operates at the line of scrimmage before a play against the Atlanta Falcons during a "Monday Night Football" game at Mercedes-Benz Stadium. The Bills wore throwback uniforms reminiscent of the team's look from 1962-1973 during the game.
(Brett Davis, Imagn Images)
Week 6: Carolina Panthers quarterback Bryce Young looks for a receiver against the Dallas Cowboys at Bank of America Stadium. The Panthers wore this uniform combination for the first time in the 30-27 win.
Week 5: Arizona Cardinals quarterback Kyler Murray makes a throw during the third quarter against the Tennessee Titans at State Farm Stadium. The Cardinals wore their all-black uniforms, but were defeated 22-21.
(Joe Camporeale, Imagn Images)
Week 5: Tampa Bay Buccaneers quarterback Baker Mayfield awaits the snap against the Seattle Seahawks at Lumen Field. Both teams wore throwback uniforms in the Buccaneers' 38-35 win. The Buccaneers and Seahawks entered the NFL together as expansion teams in 1976.
(Joe Nicholson, Imagn Images)
Week 5: Seattle Seahawks wide receiver Tory Horton (15) is congratulated by teammate AJ Barner (88) after catching a touchdown pass against the Tampa Bay Buccaneers during the second half at Lumen Field. The Seahawks wore throwback uniforms harkening back to the team's original look from 1976-2001.
(Steven Bisig, Imagn Images)
Week 5: Los Angeles Chargers running back Omarion Hampton (8) runs against the Washington Commanders during the first quarter at SoFi Stadium. The Chargers wore monochrome powder blue uniform pants and jerseys for the first time.
(Gary A. Vasquez, Imagn Images)
Week 5: New York Jets wide receiver Garrett Wilson (5) is tackled by the Dallas Cowboys' Trevon Diggs (7) and Juanyeh Thomas (2) during the first half at MetLife Stadium. The Cowboys wore their "Arctic White" uniforms for the 37-22 win.
(Vincent Carchietta, Imagn Images)
Week 5: New York Jets quarterback Justin Fields stands in the pocket against the Dallas Cowboys during the first half at MetLife Stadium. The Jets wore their all-black uniforms in the 37-22 loss.
(Robert Deutsch, Imagn Images)
Week 4: Denver Broncos quarterback Bo Nix (10) hands the ball off to running back J.K. Dobbins during the"Monday Night Football"game against the Cincinnati Bengals at Empower Field at Mile High. The Broncos wore their "Midnight Navy" uniforms forthe 28-3 win.
(Isaiah J. Downing, Imagn Images)
Week 4: Miami Dolphins running back De'von Achane rushes the ball against the New York Jets duringa 27-21 winon"Monday Night Football"at Hard Rock Stadium. The Dolphins wore their new their Nike"Rivalries"uniforms – the team version dubbed"Dark Waters."
Week 3: Baltimore Ravens tight end Charlie Kolar (88) makes a catch during his team's "Monday Night Football" game against the Detroit Lions at M&T Bank Stadium. The Ravens wore their all-black uniforms for the game dubbed, "Darkness Falls." Despite the fancy marketing moniker, the Ravens were defeated, 38-30.
(Mitch Stringer, Imagn Images)
Week 3: New Orleans Saints running back Kendre Miller (5) stiff arms Seattle Seahawks linebacker Tyrice Knight (48) during the second quarter at Lumen Field. The Saints wore their all-white uniform and helmet combo for the first time in the 44-13 loss.
(Joe Nicholson, Imagn Images)
Week 3: San Francisco 49ers running back Christian McCaffrey carries the ball against the Arizona Cardinals during the first half at Levi's Stadium. The 49ers wore throwback jerseys - an homage to the team's 1950s look, as well as its 1994 Super Bowl-winning season - in the 16-15 win against the Cardinals.
(Cary Edmondson, Imagn Images)
Week 3: New England Patriots tight end Hunter Henry (85) celebrates after scoring a touchdown against the Pittsburgh Steelers at Gillette Stadium. New England brought out its iconic "Pat Patriot" throwback in the 21-14 defeat.
(Paul Rutherford, Imagn Images)
Week 3: Tampa Bay Buccaneers running back Rachaad White (1) runs with the ball as New York Jets cornerback Sauce Gardner attempts to make the tackle during the second quarter at Raymond James Stadium. The Buccaneers wore their famous "Creamsicle" throwback uniforms in the 29-27 win.
(Kim Klement Neitzel, Imagn Images)
Week 3: Cleveland Browns running back Quinshon Judkins celebrates after scoring a touchdown against the Green Bay Packers during the fourth quarter at Huntington Bank Field. The Browns debuted their "Alpha Dawg" alternate uniform for the 13-10 win.
(Ken Blaze, Imagn Images)
Week 3: Jacksonville Jaguars cornerback Jourdan Lewis (2) celebrates after making an interception in the fourth quarter against the Houston Texans at EverBank Stadium. The Jaguars wore their "Prowler Throwbacks" - an homage to the team's late-1990s heyday - for the 17-10 win.
(Morgan Tencza, Imagn Images)
Week 3: Carolina Panthers tight end JaTavion Saunders runs with the ball against the Atlanta Falcons at Bank of America Stadium. The Panthers wore their special black helmets in the 30-0 win.
(Bob Donnan, Imagn Images)
Week 2: Minnesota Vikings quarterback J.J. McCarthy (9) runs the ball against the Atlanta Falcons at U.S. Bank Stadium. Sporting "The Vikings Classic" throwback uniform inspired by the team's look during the 1960s and '70s, Minnesota was defeated, 22-6.
(Jeffrey Becker, Imagn Images)
Week 2: The Green Bay Packers' Micah Parsons (1) reacts during a "Thursday Night Football" game against the Washington Commanders at Lambeau Field. The Packers wore their "Winter Warning" uniforms for the 27-18 win.
(Jeff Hanisch, Imagn Images)
Week 1: New Orleans Saints running back Alvin Kamara scores a touchdown against the Arizona Cardinals at Caesars Superdome. The Saints wore their reimagined "Gameday Gold" uniforms for their season opener, marking the first time the team wore gold jerseys since the 2002 season. The Cardinals defeated the Saints, 20-13.
(Stephen Lew, Imagn Images)
1/25
Can't-miss alternate and throwback uniforms of the 2025 NFL season
Week 6: Washington Commanders wide receiver Chris Moore (19) celebrates with teammates after scoring a touchdown during the "Monday Night Football" game against the Chicago Bears at Northwest Stadium. The Commanders wore their all-black alternate uniforms for the game.
(Peter Casey, Imagn Images)
1/25
Can't-miss alternate and throwback uniforms of the 2025 NFL season
Week 6: Washington Commanders wide receiver Chris Moore (19) celebrates with teammates after scoring a touchdown during the "Monday Night Football" game against the Chicago Bears at Northwest Stadium. The Commanders wore their all-black alternate uniforms for the game.
(Peter Casey, Imagn Images)
2/25
Can't-miss alternate and throwback uniforms of the 2025 NFL season
Week 6: Atlanta Falcons running back Tyler Allgeier (25) carries the ball for a touchdown against the Buffalo Bills at Mercedes-Benz Stadium. The Falcons played the game while sporting throwback uniforms that harken back to the team's inaugural season of 1966.
(Brett Davis, Imagn Images)
3/25
Can't-miss alternate and throwback uniforms of the 2025 NFL season
Week 6: Buffalo Bills quarterback Josh Allen operates at the line of scrimmage before a play against the Atlanta Falcons during a "Monday Night Football" game at Mercedes-Benz Stadium. The Bills wore throwback uniforms reminiscent of the team's look from 1962-1973 during the game.
(Brett Davis, Imagn Images)
4/25
Can't-miss alternate and throwback uniforms of the 2025 NFL season
Week 6: Carolina Panthers quarterback Bryce Young looks for a receiver against the Dallas Cowboys at Bank of America Stadium. The Panthers wore this uniform combination for the first time in the 30-27 win.
(Cory Knowlton, Imagn Images)
5/25
Can't-miss alternate and throwback uniforms of the 2025 NFL season
Can't-miss alternate and throwback uniforms of the 2025 NFL season
Week 5: Arizona Cardinals quarterback Kyler Murray makes a throw during the third quarter against the Tennessee Titans at State Farm Stadium. The Cardinals wore their all-black uniforms, but were defeated 22-21.
(Joe Camporeale, Imagn Images)
7/25
Can't-miss alternate and throwback uniforms of the 2025 NFL season
Week 5: Tampa Bay Buccaneers quarterback Baker Mayfield awaits the snap against the Seattle Seahawks at Lumen Field. Both teams wore throwback uniforms in the Buccaneers' 38-35 win. The Buccaneers and Seahawks entered the NFL together as expansion teams in 1976.
(Joe Nicholson, Imagn Images)
8/25
Can't-miss alternate and throwback uniforms of the 2025 NFL season
Week 5: Seattle Seahawks wide receiver Tory Horton (15) is congratulated by teammate AJ Barner (88) after catching a touchdown pass against the Tampa Bay Buccaneers during the second half at Lumen Field. The Seahawks wore throwback uniforms harkening back to the team's original look from 1976-2001.
(Steven Bisig, Imagn Images)
9/25
Can't-miss alternate and throwback uniforms of the 2025 NFL season
Week 5: Los Angeles Chargers running back Omarion Hampton (8) runs against the Washington Commanders during the first quarter at SoFi Stadium. The Chargers wore monochrome powder blue uniform pants and jerseys for the first time.
(Gary A. Vasquez, Imagn Images)
10/25
Can't-miss alternate and throwback uniforms of the 2025 NFL season
Week 5: New York Jets wide receiver Garrett Wilson (5) is tackled by the Dallas Cowboys' Trevon Diggs (7) and Juanyeh Thomas (2) during the first half at MetLife Stadium. The Cowboys wore their "Arctic White" uniforms for the 37-22 win.
(Vincent Carchietta, Imagn Images)
11/25
Can't-miss alternate and throwback uniforms of the 2025 NFL season
Week 5: New York Jets quarterback Justin Fields stands in the pocket against the Dallas Cowboys during the first half at MetLife Stadium. The Jets wore their all-black uniforms in the 37-22 loss.
(Robert Deutsch, Imagn Images)
12/25
Can't-miss alternate and throwback uniforms of the 2025 NFL season
Week 4: Denver Broncos quarterback Bo Nix (10) hands the ball off to running back J.K. Dobbins during the"Monday Night Football"game against the Cincinnati Bengals at Empower Field at Mile High. The Broncos wore their "Midnight Navy" uniforms forthe 28-3 win.
(Isaiah J. Downing, Imagn Images)
13/25
Can't-miss alternate and throwback uniforms of the 2025 NFL season
Week 4: Miami Dolphins running back De'von Achane rushes the ball against the New York Jets duringa 27-21 winon"Monday Night Football"at Hard Rock Stadium. The Dolphins wore their new their Nike"Rivalries"uniforms – the team version dubbed"Dark Waters."
(Rich Storry, Imagn Images)
14/25
Can't-miss alternate and throwback uniforms of the 2025 NFL season
Can't-miss alternate and throwback uniforms of the 2025 NFL season
Week 3: Baltimore Ravens tight end Charlie Kolar (88) makes a catch during his team's "Monday Night Football" game against the Detroit Lions at M&T Bank Stadium. The Ravens wore their all-black uniforms for the game dubbed, "Darkness Falls." Despite the fancy marketing moniker, the Ravens were defeated, 38-30.
(Mitch Stringer, Imagn Images)
16/25
Can't-miss alternate and throwback uniforms of the 2025 NFL season
Week 3: New Orleans Saints running back Kendre Miller (5) stiff arms Seattle Seahawks linebacker Tyrice Knight (48) during the second quarter at Lumen Field. The Saints wore their all-white uniform and helmet combo for the first time in the 44-13 loss.
(Joe Nicholson, Imagn Images)
17/25
Can't-miss alternate and throwback uniforms of the 2025 NFL season
Week 3: San Francisco 49ers running back Christian McCaffrey carries the ball against the Arizona Cardinals during the first half at Levi's Stadium. The 49ers wore throwback jerseys - an homage to the team's 1950s look, as well as its 1994 Super Bowl-winning season - in the 16-15 win against the Cardinals.
(Cary Edmondson, Imagn Images)
18/25
Can't-miss alternate and throwback uniforms of the 2025 NFL season
Week 3: New England Patriots tight end Hunter Henry (85) celebrates after scoring a touchdown against the Pittsburgh Steelers at Gillette Stadium. New England brought out its iconic "Pat Patriot" throwback in the 21-14 defeat.
(Paul Rutherford, Imagn Images)
19/25
Can't-miss alternate and throwback uniforms of the 2025 NFL season
Week 3: Tampa Bay Buccaneers running back Rachaad White (1) runs with the ball as New York Jets cornerback Sauce Gardner attempts to make the tackle during the second quarter at Raymond James Stadium. The Buccaneers wore their famous "Creamsicle" throwback uniforms in the 29-27 win.
(Kim Klement Neitzel, Imagn Images)
20/25
Can't-miss alternate and throwback uniforms of the 2025 NFL season
Week 3: Cleveland Browns running back Quinshon Judkins celebrates after scoring a touchdown against the Green Bay Packers during the fourth quarter at Huntington Bank Field. The Browns debuted their "Alpha Dawg" alternate uniform for the 13-10 win.
(Ken Blaze, Imagn Images)
21/25
Can't-miss alternate and throwback uniforms of the 2025 NFL season
Week 3: Jacksonville Jaguars cornerback Jourdan Lewis (2) celebrates after making an interception in the fourth quarter against the Houston Texans at EverBank Stadium. The Jaguars wore their "Prowler Throwbacks" - an homage to the team's late-1990s heyday - for the 17-10 win.
(Morgan Tencza, Imagn Images)
22/25
Can't-miss alternate and throwback uniforms of the 2025 NFL season
Week 3: Carolina Panthers tight end JaTavion Saunders runs with the ball against the Atlanta Falcons at Bank of America Stadium. The Panthers wore their special black helmets in the 30-0 win.
(Bob Donnan, Imagn Images)
23/25
Can't-miss alternate and throwback uniforms of the 2025 NFL season
Week 2: Minnesota Vikings quarterback J.J. McCarthy (9) runs the ball against the Atlanta Falcons at U.S. Bank Stadium. Sporting "The Vikings Classic" throwback uniform inspired by the team's look during the 1960s and '70s, Minnesota was defeated, 22-6.
(Jeffrey Becker, Imagn Images)
24/25
Can't-miss alternate and throwback uniforms of the 2025 NFL season
Week 2: The Green Bay Packers' Micah Parsons (1) reacts during a "Thursday Night Football" game against the Washington Commanders at Lambeau Field. The Packers wore their "Winter Warning" uniforms for the 27-18 win.
(Jeff Hanisch, Imagn Images)
25/25
Can't-miss alternate and throwback uniforms of the 2025 NFL season
Week 1: New Orleans Saints running back Alvin Kamara scores a touchdown against the Arizona Cardinals at Caesars Superdome. The Saints wore their reimagined "Gameday Gold" uniforms for their season opener, marking the first time the team wore gold jerseys since the 2002 season. The Cardinals defeated the Saints, 20-13.
Also? The Titans are most definitely going to gaslight one subset of hardcore supporters –Houstonfans, specifically Houston Oilers fans, who lost their cherished "Luv Ya Blue" squad when it relocated from Texas toTennesseeafter the 1996 season. They played as the Tennessee Oilers for two years before being reflagged as the Titans in 1999,notably the only year in which the franchise has qualified for a Super Bowl… which it lost to the "Greatest Show on Turf" St. Louis Rams, another organization that got caught up in franchise free agency back in the silly 1990s.
Yet there was a fundamental difference between the Oilers pulling up stakes for the Volunteer State and the Browns fleeingClevelandforBaltimorein 1996: Whereas the Browns left their uniforms, wordmarks, colors and records in Cleveland – rechristening into theRavensin the process and allowing for a rebirth of the Browns as an expansion team in 1999 – the Oilers took all of their intellectual property, history and logos with them to Tennessee, much to the outrage of Houstonians.
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Houston eventually welcomed theTexans– still the NFL's youngest organization – in 2002, yet one with an even worse track record of success than the Oilers, who at least won a pair of AFL titles in the 1960s and lost a pair AFC championship games to the legendary "Steel Curtain"Pittsburgh Steelersin the 1970s. TheTexansremain the only NFL team to never reach a conference title game.
And Thursday night's reveal is only going to re-open wounds that have largely never healed.
The new Tennessee Titans uniforms are revealed in Nashville, TN. Photo By Beau Brune/Tennessee Titans
In a nutshell, they're basically a modified version of the classic Oilers uniforms: Simple white, red and "Titans Blue" coloring, the jersey numbers in what appears to be a near-identical font. (And, yes, "Titans Blue" is just about the Pantone identical twin of the Oilers' gorgeous "Columbia Blue.")
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There are subtle distinctions. The blue home jerseys have "Titans" written above the numbers, which are outlined in red, while the white roadies have "Tennessee" instead. The striping pattern down the centerline of the helmet and on the sides of the pants and shoulders is also a departure – the wide stripes bordered by red with a much thinner series of "Titans Blue" stripes with darker outlines sandwiched in between.
As for the new logo? At least it doesn't evoke the Oilers' iconic oil derrick. Instead, it's a stripped-down version of the logo the Titans have used since their inception in 1999. Gone is the fireball effect on the outside of it, while the "T" that doubles as a dagger loses its stylized shading. The three stars that signify the Tennessee state flag remain and – weirdly – also seem to have been added in a tighter grouping near the armpit area of the jerseys.
Entirely absent is the navy palette the Titans had always featured – and which resembles the shade used on the state flag – as well as the gray and silver trim that had long accentuated parts of the presentation.
In sum, the effect is very much an Oilers uniform topped by a slightly modified Titans logo … which, ironically (or not?), looks like an "O."
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"We're talking to fans and we're listening, and there's a clear appetite to have the Titans, their team, represented on the field in this noticeable color that has been with this team from 1960 in Houston, into Memphis, at Vanderbilt and as we've played at (Nashville's) Nissan Stadium," Titans President and CEO Burke Nihill said last year.
"We're going to emphasize that this year and change to Titans blue as the primary color."
The Tennessee Titans launched their uniform and logo rebranding on March 12, 2026 in Nashville, TN. Photo By Donald Page/Tennessee Titans
Will the Texans ever get permission to wear Oilers throwbacks?
Pfft. The Titans have occasionally copped the retro look over the years – even as recently as 2024 – but seemingly have no plans to do so again … yet also remain disinclined to share it. Much to the delight of salty Houston fans, the Texans beat the Titans – while they were adorned in Oilers throwbacks at home in Nashville – in both 2023 and '24.
Tennessee Titans defensive tackle Jeffery Simmons (98) talks some trash after stopping Houston Texans running back Joe Mixon (28) during the first quarter at Nissan Stadium in Nashville, Tenn., Sunday, Jan. 5, 2025.
Yet now Houstonians who were without a team for five seasons following the Oilers' departure – two more years than Cleveland had to wait – will be triggered every time they see Tennessee play.
Now? Let's dream and hope maybe it's time in this divisive days to let past history with Houston be water under the bridge – maybe by loaning some of said past history, oil derrick et al., with Houston's current team.
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