Travis and Jason Kelce Launch New Merchandise Collection for 'New Heights' Podcast

Story by

Paolo Songco

Sat, Apr 25, 2026 ·

3 min read

NFL icons Travis Kelce and Jason Kelce have long been a dominant force on the gridiron. But their impact is now felt just as strongly in the digital media world. From Super Bowl rings to chart-topping episodes, the Kelce brothers have successfully leveraged their sibling chemistry into a highly lucrative empire.

Since its launch in 2022, “New Heights” has grown into one of the most influential sports podcasts globally. Hosted by the Kelce brothers, the program blends football insight with personal stories, humor and guest appearances. What was once a casual weekly talk between siblings has developed into a major media platform.

Drafted by the Kansas City Chiefs in 2013, Travis Kelce has firmly cemented himself as one of the most prominent players in franchise history. His older brother, Jason Kelce, was a center for the Philadelphia Eagles from 2011 until his retirement in 2024. The seven-time Pro Bowler is also widely regarded as one of the greatest centers in the sport.

The show features the brothers’ expertise built over two decades of combined NFL experience. With their candid, unfiltered rapport, "New Heights" has climbed podcast charts and built a fan base known as the “92%ers.”

Travis Kelce and brother Jason Kelce talk on the 4th tee during the first round of the American Century Celebrity Championship golf tournament.© Tom R. Smedes/Special to RGJ / USA TODAY NETWORK — Travis Kelce and brother Jason Kelce talk on the 4th tee during the first round of the American Century Celebrity Championship golf tournament.© Tom R&period; Smedes/Special to RGJ / USA TODAY NETWORK

On Wednesday, the Kelce brothers announced a new merchandise drop tied to the show. They unveiled the New Heights Essential Spring Collection, a new clothing line for their dedicated listeners.

“New news, new merch,” Jason Kelce announced. “The New Heights Essential Spring Collection is here… You guys have been asking for it.”

Travis Kelce then showcased several new items, including a "New Heights" T-shirt and hoodie, which Jason Kelce called “actually sick.” The elder Kelce encouraged fans to buy and wear the new gear in public.

“If you want to support New Heights, wear some merch, show people that you're fans of the show,” Jason Kelce said. “Or just give us, give you a big high five. The moment we see it, I mean, high five and a picture.”

Travis Kelce then praised the quality of the apparel.

“It's a [expletive] good shirt guys," the veteran tight end said. "I'm not going to lie. This material and everything is some of my favorites... Love it! So go to kelceclubhouse.com . Grab some merch. We got something good for you guys.”

In 2024, Wondery signed a three-year , $100 million deal with the Kelce brothers for “New Heights.” The deal grants the Amazon podcasting arm exclusive rights to distribute and monetize both its audio and video episodes.

The podcast continues to release new episodes every Wednesday across major digital and audio platforms. In 2024, the program earned the prestigious iHeartRadio Podcast of the Year award. In early 2025, Edison Research ranked “New Heights” as the 10th most popular podcast in the U.S. It was the lone sports podcast in the top 10.

As of this writing, the show has more than 3.1 million subscribers on YouTube alone . This is a clear sign that the Kelce brothers remain a highly influential force in sports entertainment.

This story was originally published by Athlon Sports on Apr 25, 2026, where it first appeared in the NFL section. Add Athlon Sports as a Preferred Source by clicking here.