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City of Jacksonville set to approve naming rights deal with Jaguars for football stadium
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- City of Jacksonville set to approve naming rights deal with Jaguars for football stadium
The Jaguars will have a new head coach next season but at least one name won't be changing at the football stadium.
It will still be EverBank Stadium for the 2025 through 2027 seasons, according to legislation that will go to City Council for approval of the naming rights deal between the Jaguars and the Jacksonville -based EverBank.
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As has been the case since 2014, the city won't get any cut from the revenue the Jaguars will generate from the naming-rights agreement.
The Mayors Budget Review Committee signed off Monday on the city's Office of Sports & Entertainment filing legislation with City Council for the three-year extension.
The deal will continue EverBank's high-profile connection to the city-owned stadium and the publicity that comes from television broadcasts referring to "EverBank Stadium." The stadium was called EverBank Field from 2010 to 2018 until TIAA purchased EverBank and the stadium became TIAA Bank Field .
After TIAA announced it was selling "substantially all of its interests" in the bank to new investors, the firm changed its name back to EverBank and the venue became EverBank Stadium starting with the 2023 football season.
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Whether fans will say they're going to "The Bank" in 2028 when the city and the Jaguars expect to complete a $1.4 billion renovation of the stadium will be a matter of further discussion and negotiation.
EverBank, whose logo is prominently displayed on Jan. 13, 2025, is set to keep its name on the city-owned football stadium where the Jaguars play through the 2027 football season.
The three-year extension for naming rights with EverBank will run through Feb. 28, 2028.
The Jaguars expect to play the 2026 season in Jacksonville with reduced seating capacity at the stadium during the renovation and in the 2027 season, the team will not play home games in Jacksonville because construction will put it off-limits to football.
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The agreement between the city, the Jaguars and EverBank would take a reduction in home games into account for what EverBank would pay each year for naming rights.
The Jaguars and EverBank announced in May 2024 they had reached an agreement on a three-year contract extension, subject to city approval.
"Like every Jaguars fan, all of us at EverBank are thrilled we'll be able to continue to 'Lock Down The Bank' at home games for several years to come under this pending sponsorship agreement extension," EverBank CEO Greg Seibly said at that time.
This article originally appeared on Florida Times-Union: EverBank will be on Jacksonville football stadium three more years
