Story by
Lululemon Signs Golfer Max Homa as Brand Ambassador
- Story by
- Lululemon Signs Golfer Max Homa as Brand Ambassador
Lululemon is heightening its focus on the golf world, signing Max Homa as its newest ambassador.
The six-time PGA Tour winner joins fellow PGA golfer Min Woo Lee , NFL wide receiver DK Metcalf, NBA player Jordan Clarkson, NHL athlete Connor Bedard, and professional tennis player Leylah Fernandez as Lululemon brand ambassadors.
Advertisement
More from WWD
Homa, a California native, is currently ranked 27th in the Official World Golf rankings and notched three top 10 wins on the PGA Tour in 2024. He will debut his Lululemon outfits, including the Metal Vent Tech Polo, Evolution Polo and ABC Slim Fit Trouser, at The Sentry Tournament of Champions in Maui this week.
"Lululemon already takes up most of my wardrobe with workout and lounge apparel, and it feels like a dream come true to have the opportunity to work with such an iconic brand," Homa said.
He described his style as subtle and sharp and said he likes to wear classic designs and colors that still offer him a fashionable edge. "I subscribe to the old saying, 'look good, feel good, play good.' When I feel good, it definitely influences how I play," he said.
Max Homa
Homa, who is among the most relatable players in the game, is also a proponent of building a community that can support him on and off the course. As he put it: " Golf is usually seen as an individual sport but it's far from that. As I've gotten older, I've built a tight-knit community around me. It's fun because when you do win or have success, everybody gets to enjoy it together and that's one of the parts I love most."
Advertisement
Later this year Homa will be joining the TGL golf league for its inaugural season. TGL is a new primetime 3-on-3 indoor golf league that will host 15 matches per season. Homa will be part of Tiger Woods' Jupiter Links Golf Club, and will participate alongside Woods, Tom Kim and Kevin Kisner.
Best of WWD
Sign up for WWD's Newsletter . For the latest news, follow us on Facebook , Twitter , and Instagram .
