Sign up for the newsletter at JohnWallStreet.com On the latest episode of JohnWallStreet Presents: Big Business on Campus, a college sports podcast powered by Playfly Sports, JohnWallStreet Founder Corey Leff and Playfly Sports Chairman Michael Schreiber sit down with East Carolina University Director of Athletics Jon Gilbert. In this 50-minute conversation, the trio discuss: - Leveraging Local Advantages to Create Outsized Value - Funding Competitive Ambition Through Content - Turning Affinity into Recurring Income Chapters: 0:00 Introduction 1:13 Building a Culture of Innovation at ECU 2:29 The MrBeast Partnership & Beast Games 4:44 The Viral Cheerleader Story 8:13 Managing Institutional Risk 11:03 Revenue Breakdown of the MrBeast Deal 16:32 Brand Reach, Recruiting & NIL Impact 25:58 The $99 Million Basketball Idea & Replicating the Model 26:53 Major Facilities Projects 31:18 Mixed-Use Real Estate Development 34:19 The Impact Credit Card Concept 39:28 Sports Tourism & the North Rec Complex 41:57 Vision for 2030 & Closing