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Trevor's House, for a day: EverBank Stadium renamed 'TrEverBank Stadium' for Browns game
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- Trevor's House, for a day: EverBank Stadium renamed 'TrEverBank Stadium' for Browns game
For one game, it's Trevor's House.
EverBank announced on Thursday that for the home opener on Sunday — the stadium where the Jacksonville Jaguars play their home games and bears their name through a branding deal with the city of Jacksonville — will be called "TrEverBank Stadium," a play on the name of Jaguars quarterback Trevor Lawrence who began a sponsor relationship with EverBank last month.
Temporary signage has been placed at EverBank Stadium, the home of the Jacksonville Jaguars, to reflect the change to "TrEverBank Stadium" for the home opener on Sept. 15 against the Cleveland Browns. Jaguars quarterback Trevor Lawrence has a sponsorship deal with EverBank, which has the naming rights to the stadium.
Temporary signage will be put on the stadium for the game against the Cleveland Browns (CBS, 1 p.m.). Both teams are 0-1.
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Trevor Lawrence teased about 'a change'
Lawrence teased some significant news earlier this week on his social media accounts, with a video showing him from all sides with the captain, "It's time for a change."
There was an assumption that Lawrence would be cutting his recognizable long hair but he said during his Wednesday news conference that would not be the case.
Instead, he gets a 67,000-seat stadium with his name on it, for one game.
"The 'TrEverBank' campaign isn't just about a new name; it's about showcasing how Trevor's excellence on the field aligns perfectly with EverBank's dedication to delivering top-notch financial services, giving Jaguars fans and EverBank clients the advantage they need to score big on their financial goals," EverBank said in a release posted to its website.
EverBank also used the logo "TrEverBank" on its site.
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"EverBank is more than just my bank; everything they do centers around high performance and achieving greatness," Lawrence said in a statement.
On game day, fans can participate in giveaways and engagements, including meet-and-greets with mascot Jaxson DeVille.
Campaign for Trevor Lawrence, EverBank, across the media spectrum
Lawrence will appear as the bank's spokesman through multiple platforms, including online content, newspaper ads, financial center signage, social media and TV commercials, particularly during football games. To follow and engage in the exciting campaign conversation, fans can use the hashtag #TrEverBank.
Signs depicting the one-day name change of EverBank Stadium to "TrEverBank Stadium" will greet Jacksonville Jaguars fans on Sept. 15 when the team plays its their home opener against the Cleveland Browns.
"Trevor Lawrence represents everything that EverBank stands for – performance, excellence, and a deep commitment to the community," said Megan Johnson, EverBank's Chief Marketing Officer in a statement. "We believe this campaign will resonate strongly with our current and prospective clients and inspire them to achieve their financial goals."
This article originally appeared on Florida Times-Union: Jaguars stadium name temporarily renamed after Trevor Lawrence
