A New Digital Platform Wants to Create More Opportunities in the Creative Industry
LONDON —Sondr, a digital platform dedicated to making the creative industry accessible to emerging artists, is set on breaking down boundaries.
The platform wants to unite those in the creative fields by connecting them.
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"Seeing how manual and relationship-based the creative industry remains, I wanted to democratize access. Rather than building technology first , we validated market demand by building brand and community — now with over 150,000 members," said Hilary Xherimeja, the company's founder and chief executive officer.
Sondr also holds in-person panels with industry professionals.
The platform features job postings, mentorship opportunities, events and a space to post work. The website aims to connect budding creatives, who work across music, art and fashion, with those established in industry.
Xherimeja is no stranger to working in the creative field herself, founding Mission Statement Magazine prior to Sondr.
She's put her Rolodex to use since founding Sondr in 2023, partnering with brands including New Balance, End., and WME to offer job and networking opportunities for the platform's users.
"Connection is fundamental for emerging creatives. We partner with other leading creatives to share knowledge and provide regular opportunities for connection," she continued.
At one event, attendees learned how to hand-dye New Balance sneakers with designer Lorenzo Federici.
While Sondr's creative target demographic sets it apart from other work-oriented social networking sites, like LinkedIn, Xherimeja also teased an upcoming launch that she said would further differentiate Sondr.
"Instead of relying on who you know, our proprietary matching technology connects brands with talent, based on contextual alignment. This simultaneously democratizes opportunity for emerging creatives while delivering better matches for brands," she claimed.
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