This Major Cruise Line is Debuting a First-of-its-Kind AI Attraction
- MSC Cruises is introducing AI-powered robotic dogs and humanoid robots to its fleet in 2026, enhancing the onboard guest experience with interactive and high-tech attractions.
MSC Cruisesis leaning into the future with a massive fleetwide entertainment refresh for 2026, headlined by a truly "first-of-its-kind" industry experience. The cruise line is officially introducing AI-powered robotic dogs and humanoid robots to its onboard lineup, marking a significant high-tech upgrade to the traditional guest experience.
Developed by Unitree Robotics, these tail-wagging and interactive additions are designed to serve as a destination attraction in their own right, appearing in meet-and-greets, theater productions, and themed parades. The pilot program for these advanced robotics is already underway in Asiaaboard MSC Bellissima and is slated to join MSC Magnifica during its 2026 World Cruise.
Beyond just getting to see them live and in person, the initiative includes interactive workshops specifically designed to introduce children and teens to emerging technologies and the fundamentals of robotics. This move is part of a broader strategy to modernize how families engage with onboard programming, moving toward more immersive and digital experiences.
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A humanoid robot with a silver metallic body and a dark blue illuminated visor posing in a dynamic, wide-legged stance with arms outstretched on a cruise ship deck.
The leadership at MSC Cruises views this as a vital step in evolving with their audience. Matteo Mancini, MSC Cruises'family entertainment development director, told Cruise Hive that the team is "fully focused on the future and is actively investing in the development of new, modern forms of entertainment, spanning digital and immersive experiences."
By integrating these robots into family dance sessions and the daily schedule, the line aims to inject a new level of energy into the cruising experience.
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Steve Leatham, MSC Cruises' vice president of entertainment, emphasized that while the line is building on current favorites, they are committed to introducing new cruise-industry first experiences. He noted that as a family-owned business, it is essential to provide programming that "brings generations together."
In addition to the robotics rollout, the 2026 refresh will include an expansion of the LEGO Parade to 14 ships and the introduction of original game shows like "Chart Toppers" and "Quiz O'Clock" across the fleet.
Related: MSC Reveals Plans for Second Private Island as Part of Massive Caribbean Expansion
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This story was originally published by Parade on Feb 25, 2026, where it first appeared in the News section. Add Parade as a Preferred Source by clicking here.
