Dunkin’s Epic Super Bowl Ad Starring Ben Affleck, Jeremy Strong and Bill Belichick Is Actually a 7-Minute ‘DunKings 2: The Movie’ Short Film
- Dunkin’ released a star-studded 60-second commercial during the Super Bowl, teasing a longer seven-minute short film titled DunKings 2: The Movie.
Dunkin' dropped the latest installment from the "Dunkin' Cinematic Universe" during the first commercial break of Sunday's Super Bowl.
The epic and star studded 60-second clip — featuring original DunKing Ben Affleck back with a heavy Boston accent alongside new recruits like Casey Affleck and Jeremy Strong with surprise cameos from legendary NFL coach Bill Belichick (alongside girlfriend Jordon Hudson), Donnie Wahlberg, Kevin Smith and Jason Mewes — is actually just a taste from a much longer seven-minute short film titled DunKings 2: The Movie .
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The action opens with the Oscar-winning brothers chatting it up outside Casey's dressing-room door as the older Affleck tries to convince him to join Java Jam: Battle of the Coffee Brand Bands. (As you may recall, Ben debuted as the DunKing during last year's Super Bowl in a spot that found him chasing pop superstardom alongside longtime friend and business partner Matt Damon, Tom Brady, then-wife Jennifer Lopez, Jack Harlow and Fat Joe.) After Casey agrees, Ben keeps the dream alive and they head to the comic convention-style battleground where the bands face off for a new coveted coffee cup trophy. Helping to nail the atmosphere of such a convention are Smith and Mewes reprising their iconic roles as Jay and Silent Bob.
The Afflecks manage to convince a very method Strong to join their guy group. Strong's scene, which finds the Succession star immersed in a coffee can and covered in beans and brown liquid , debuted a week ago during the Grammy Awards as a tease for the big game ad. But the expanded format finds him revealing his inspiration: "Dunkin' is Boston. Boston is Paul Revere." As such, he hatches a plan for the DunKings to win Java Jam by channeling the famous Bostonian Revere in full period garb.
Strong as Paul Revere in DunKings 2: The Movie.
Kevin Smith and Jason Mewes as Jay and Silent Bob in Dunkin's DunKings 2: The Movie .
As Strong transforms into Revere, the DunKings meet their main foes, a group called the Drip Squad, led by comedian and actor Druski, as well as the Burger Chain Gang and the Barista Buds. The boy bands exchange clap backs as they prepare for the competition. Strong then breaks the tension by entering as Revere with a raucous declaration: "America Runneth on Dunkin'!" It all leads up to a truce and a Dunkin' promo with a new DunKings $6 meal deal, available at Dunkin' locations nationwide. Also new: Dunkin' dropped a merch line that features Juicy Couture track suits (DunKings for him and DunQueens for her), tumblers, straws and more, some of which are seen below.
The first commercial break during any Super Bowl is always a coveted slot as viewers for the past 15 years have exceeded the 100 million mark. But snagging any commercial break can be seen as a coup for advertisers considering the eyeballs on the game, and the spots have long featured Hollywood stars. This year is no different as such names as Damon, David Beckham, Matthew McConaughey, Kevin Bacon, Greta Gerwig, Charli XCX, Martha Stewart, Willem Dafoe, Catherine O'Hara, Billy Crystal and Mega Ryan are just a few to appear in 2025 Super Bowl commercials. As previously reported by THR, star salaries range from $3 million-$5 million .
See the full DunKings 2: The Movie below.
A movie poster for Dunkin's new DunKings 2: The Movie starring Ben and Casey Affleck, Jeremy Strong, Bill Belichick, Druski, Kevin Smith, Jason Mewes and Donnie Wahlberg, among others.
Donnie Wahlberg, Druski, Casey and Ben Affleck appear in this still from Dunkin's new 'DunKings 2: The Movie' ad.
Boston strong: Donnie Wahlberg, Casey Affleck, Ben Affleck and Jeremy Strong.
A promo for Dunkin's
DunKing's new $6 meal. The DunKings $6 meal deal and $3 shakin' espresso offer
features a hearty sausage, egg and cheese sandwich, crispy hash browns and a medium hot (14 oz.) or iced coffee (24 oz).
Merchanise from Dunkin's new DunQueens line.
A view of new products from Dunkin's DunKings merchandise line. Local Dunkin' shops will sell DunKings and DunQueens tumblers ($16.99), straw toppers ($6.99), reusable cup packs ($12.99) and koozies ($6.99).
Dunkin debuted a new merch line that features men's (DunKings) and women's (DunQueens) Juicy Couture track suits, available at DunkinGear.com . The collection includes premium lined pullover jackets ($100), DunKings and DunQueens crew necks ($45), joggers ($40), snapbacks ($25) and socks ($16).
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