Yahoo
Advertisement
Advertisement
Variety

Robyn’s New Acne Studios’ Campaign and T-Shirt Collab Capture the ‘Sensual Experience of Being Alive’

Tim Chan

Fresh off announcing a 2026 world tour , Robyn is stepping in front of the camera as the new face of Swedish fashion brand Acne Studios and its Spring/Summer 2026 campaign.

SHOP ACNE STUDIOS SS26 COLLECTION HERE

The "Honey" singer poses for a series of portraits shot by Nadia Lee Cohen that find the artist, "straddling notions of chaos and control, play and pleasure," while capturing "the sensual experience of being alive," per a release. Acne Studios notes that the theme of the shoot mirrors the style of Robyn's upcoming album, "Sexistential," due out March 27 .

More from Variety

Advertisement
Advertisement

Acne Studios has also dropped a limited-edition T-shirt collaboration with Robyn, inspired by lyrics from the singer's latest single, "Dopamine." Robyn performed the song live for the first time during a one-night-only Spotify x Acne Studios concert at L.A.'s Fonda Theatre in November. The T-shirt is made from a cotton and hemp blend with a relaxed fit and distressed trim, and features the words, "I'm tripping on our chemistry" displayed on the front in a red spray paint-style effect. A red Acne Studios and Spotify stamp adorns the back neckline.

Robyn Acne Studios 2026 Campaign: Photos, Collection, T-Shirt Collab
Robyn Acne Studios 2026 Campaign: Photos, Collection, T-Shirt Collab

 LIMITED EDITION 

 Acne Studios x Robyn T-Shirt 

Buy Now $410 $410

 The unisex tee is available in sizes XS to XXXL. 


At once tough and chic, Acne Studios says Robyn was the ideal person to embody their new collection, calling out her "bold sense of self."

GET ROBYN 'SEXISTENTIAL' TOUR TICKETS HERE

"Robyn felt like a natural collaborator; we've known each other for many years and for me there was something about the collection that was very her," says Acne Studios Creative Director Jonny Johansson, who also asked the Swedish musician to create the SS26 show's soundtrack, held at Paris' Collège des Bernardins last October. "We hadn't even seen each other's latest work, but somehow we were both exploring the same thing – questioning and celebrating this classic idea of female identity, pushing against it and embracing it at the same time." 

Advertisement
Advertisement

"I've known Jonny for a very long time, and we've collaborated in different ways, we've been orbiting each other for a long time," adds Robyn. "But this time felt more collaborative than ever."

Robyn Acne Studios 2026 Campaign: Photos, Collection, T-Shirt Collab
Robyn Acne Studios 2026 Campaign: Photos, Collection, T-Shirt Collab

 SS26 CAMPAIGN 

 Acne Studio Poplin Button-Up Shirt 

Buy Now $580 $580

 Robyn wears this short-sleeve button-up shirt in the campaign images. The shirt is finished with military-style epaulettes and chest pockets, with a satin logo label. 


The Acne Studios SS26 is hailed as an "interplay between menswear and womenswear which proposes an alternate protagonist – one where identity is ever-shifting, never fixed." In the same way, Robyn has teased that her upcoming album will be a mix of styles and genres. Indeed, at her Spotify show in L.A., the singer (literally) danced between her fan-favorite pop hits and her more experimental work with Röyksopp and La Bagatelle Magique.

Version 1.0.0
Version 1.0.0

 Sexistential (Vinyl) 

$32.99

Buy Now

 The nine-track LP is out March 27. 


"Robyn has always followed her own rhythm, and there's something fearless in that – but it's a fearlessness that comes from sensitivity, not ego," says Johansson. "She's never trying to impress anyone, and that's rare. I'm drawn to people who create worlds, and she does that." 

Sign up for Variety's Newsletter . For the latest news, follow us on Facebook , Twitter , and Instagram .

Advertisement
Advertisement
Advertisement
Mobilize your Website
View Site in Mobile | Classic
Share by: