These Iconic Sour Candies Are ‘Finally’ Back In Stores and ‘90s Kids Are Losing It
- Iconic Candy is leading the '90s candy revival with the launch of seven new flavors, a nationwide expansion into Walmart, and the introduction of its first e-commerce site.
The '90s candy revival is showing no signs of slowing down—and fans couldn't be happier. From lunchbox favorites to the neon-colored sweets that defined after-school hangouts, childhood classics are finding their way back into the spotlight. And thanks to Iconic Candy, one of the biggest names driving the nostalgia wave, some of the most unforgettable treats of the decade are easier to find than ever.
A Flavor-Packed Comeback
Iconic Candy just announced a triple rollout that has fans buzzing: seven brand-new flavors, a nationwide expansion into Walmart and the launch of its first e-commerce site. That means whether you're craving a quick hit of sour on your next shopping trip or looking to fill your pantry with throwbacks, it's all finally possible.
Two of the brand's buzziest revivals are getting a major glow-up this year. Retro Sours®, the tangy little tins that have gone viral on TikTok, are expanding with four new flavors —Raspberry, Watermelon, Passionfruit and Red Apple. These join the fan-favorite lineup that first returned in 2024, when Iconic Candy brought back Mango, Tangerine and Citrus after more than a decade off shelves.
Then there's Bubble Jug®, the powdery gum that kids in the '90s couldn't get enough of. It's back with Blue Raspberry, Watermelon and Strawberry—perfect for anyone who remembers pouring the sugary powder straight into their mouths before it transformed into gum.
For @iconiccandy_ , the revival isn't just about leaning on nostalgia . "Bringing back iconic candies isn't just about nostalgia—it's about creating joy and sharing those memories with a new generation," said Kim Wiesen, CFO and co-owner of Iconic Candy.
Walmart Rollout and Online Shopping
The brand's latest partnership with Walmart is a game-changer. Starting this summer, shoppers can find Iconic Candy's portfolio—including Creme Savers®, Retro Sours®, and Bubble Jug®—right alongside today's best-sellers. That means picking up a piece of your childhood can be as easy as tossing it into your cart during a routine grocery run.
"Walmart's scale and presence give us the chance to connect nostalgia with everyday convenience," said Jordan Wiesen, COO and co-owner. "There's something magical about being able to toss a pack of Creme Savers® or Retro Sours® into your cart on a routine shopping trip."
And for the first time ever, Iconic Candy has also launched an official e-commerce site. Fans can now shop the full lineup—including deep cuts like Ouch! Bubble Gum® and Squeeze Pop®—directly from the brand at www.iconiccandy.com . For anyone who has been hunting down childhood favorites online, this launch makes it easier than ever to satisfy the craving.
A Nostalgia Empire in the Making
Founded with the mission to bring back the sweetest parts of growing up, Iconic Candy has carved out a unique space in the candy aisle . By acquiring the rights to discontinued treats and reviving them with authentic flavors and packaging, the family-owned company is building what can only be described as a nostalgia empire. With new flavors, major retail placement and a direct-to-consumer site, the company is proving that retro candy isn't just a trend—it's here to stay.
So whether you're a '90s kid who remembers popping a Bubble Jug® during recess or a newcomer ready to see what all the hype is about, the comeback is officially here. And this time, it's bigger, bolder and more sour than ever.
Related: This Iconic Sour Candy Is Back at Trader Joe's—But the Internet Is Divided
This story was originally reported by Parade on Sep 23, 2025, where it first appeared in the Food & Drink section. Add Parade as a Preferred Source by clicking here.
