Trick-or-Treaters Want 'Grandma Candy' This Year, According to New Data
- Sales of classic “grandma candies” like Strawberry Bon Bons are spiking dramatically, with a more than 600% increase year over year, proving that some sweets never go out of style.
Halloween is shaping up to be a trip down memory lane for candy lovers. According to DoorDash , treats once considered old-fashioned are suddenly back in style, with sales of classic "grandma candies" spiking dramatically . Among the stars of this nostalgic revival are Strawberry Bon Bons, Bit-O-Honey and Necco Wafers, proving that some sweets never really go out of style.
Strawberry Bon Bons, in particular, are experiencing a huge surge in popularity. Sales are up more than 600% year over year, signaling that trick-or-treaters and candy fans alike are seeking out this small, individually wrapped candy with its sweet strawberry-flavored shell and chewy center. What makes them so appealing is the contrast of textures: a firm, flavorful outer shell encasing a soft, fruity interior. Many come in festive red and green foil wrappers, perfect for Halloween parties, candy dishes or just a nostalgic snack.
Why "Grandma Candy" Is Making a Comeback
The appeal of retro candies goes beyond taste. Bit-O-Honey, a nutty honey almond treat dating back to the 1920s, saw a 117% increase in sales, while Necco Wafers, a longstanding classic, jumped 48%. These candies bring a sense of nostalgia for older generations while introducing younger trick-or-treaters to flavors that feel timeless . Strawberry Bon Bons, with their fruity, creamy filling and bright foil wrappers, are hitting the sweet spot for both kids and adults looking to indulge in a piece of the past.
This trend shows that Halloween isn't just about the newest candy craze. Families are increasingly turning to familiar favorites that evoke memories of childhood celebrations and simpler times. Many people are using these candies for more than just snacking—they're filling piñatas, party bags and candy dishes at gatherings. They also work well as bulk treats for office jars or community events, making them versatile for any Halloween occasion.
Where to Find Strawberry Bon Bons
If you're looking to stock up on these classic treats, they're easier to find than you might think. Large retailers like Walmart, Dollar General and Dollar Tree carry both individual and bulk packs. Drugstores including CVS and Walgreens often stock them, and online options such as Amazon, Candyland Store and CandyNation offer a wide variety of brands and quantities. Specialty stores like Bulk Barn and Ashery Country Store are also reliable sources, especially for bulk buying.
Tips for snagging them include checking the bulk candy or individually wrapped candy sections, asking store staff for help, or calling ahead to see if it's in stock. With these strategies, you can make sure your Halloween stash is packed with treats that are not only delicious but also bring a sense of nostalgia to this year's festivities .
Whether you're a fan of classic flavors or hunting for a candy that stands out from the typical chocolate bars, Strawberry Bon Bons and their "grandma candy" companions are proving they still have a place on the candy aisle and in our hearts.
Related: These Iconic Sour Candies Are 'Finally' Back In Stores and '90s Kids Are Losing It
This story was originally reported by Parade on Oct 1, 2025, where it first appeared in the Food & Drink section. Add Parade as a Preferred Source by clicking here.
