Diesel Celebrates the Year of the Snake
- Diesel has unveiled a 12-piece 2025 Lunar New Year collection featuring snake motifs blended with the brand's design hallmarks.
Diesel is celebrating the Year of the Snake with snake-print denim.
The Italian denim brand unveiled a 12-piece 2025 Lunar New Year collection as “as a reflection of the holiday’s traditions of good fortune, happiness and wealth.” Designed by creative director Glenn Martens the unisex collection spans denim, ready-to-wear, bags and accessories in a series of snake motifs blended with Diesel design hallmarks.
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The collection offers hoodies with raw-edge stitched patches, tees and tank dresses with peeling overlays and a mélange-grey jersey T-shirt and T-shirt dress with snake embroidery in Diesel’s signature shade of red.
Denim highlights include the 2001 D-Macro relaxed jeans and moto jackets made with 80 percent cotton and 20 percent hemp denim . The stonewashed pieces have an all-over laser snake scale print. A 100 percent cotton denim handbag combines the reptile motif with an argyle-quilted denim construction and Diesel charms and chains.
A photo-real print of red, yellow and green snakes is applied a Lycra top, underwear, shoulder bag and belt.
Lunar New Year takes place on Jan. 29. The collection is available now in select Diesel stores.
