Beloved Mexican restaurant chain reopens after 20 years: ‘This one’s for you’
Nearly two decades after shutting its doors, the once-popular Mexican restaurant chain CHI-CHI'S has officially reopened.
"For anyone who's ever said, 'I miss CHI-CHI's,' this one's for you," the company announced in a Sept. release .
The beloved restaurant chain opened its new flagship location in Minnesota, Oct. 6, welcoming "the fans familiar and new to experience the brand's revitalized energy."
The launch of the Minnesota location marks the end of the brand's 20 year hiatus, and the beginning of the chain's revival.
The company did not disclose how many locations were slated to open in 2025, but shared more locations are expected to open.
"The newly updated space features modern decor, comfortable seating, and an inviting ambiance, creating the perfect occasion-backdrop for families, friends, and food lovers alike," the company announced .
"Guests can enjoy a mix of enhanced menu items, original favorites, an upgraded bar experience, and the same great service that made CHI-CHI's a household name over 20 years ago."
Michael McDermott plans to open new Chi-Chi's restaurants, 20 years after the Mexican chain co-founded by his father closed its last U.S. location.Provided
Owner of CHI-CHI'S trademarks, Hormel Foods, granted the son of CHI-CHI'S founder permission to use the CHI-CHI'S name on restaurant locations included in the brand's relaunch.
Michael McDermott, son of CHI-CHI's co-founder Marno McDermott, said the CHI-CHI's is "back stronger than ever."
He added the relaunch brings "back the food, energy, and fun that people love, now with a fresh twist for a whole new generation."
The last CHI-CHI'S closed its doors in 2004, partially because of a "series of ownership changes," the company said in a statement . However, the company boasts a rich history in Minneapolis having served the community for 28 years before closing.
The Mexican Chain was established in 1975 by Marno McDermott and former Green Bay Packers player Max McGee.
At its peak, the chain had more than 200 locations nationwide — including locations in Massachusetts.
"I still have fond memories of growing up in the CHI-CHI'S restaurants that my father built throughout their time," McDermott previously announced .
"We have seen the impact our restaurant has had on individuals and families across the country and believe there is a strong opportunity to bring the brand back in a way that resonates with today's consumer."
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