As a business, you may use multiple third-party messaging providers for different conversations with your customers, like lead generation, marketing offers about your products, or customer support questions. Conversation routing lets you define which partners control customer conversations at a particular time, so that customers get the information they need. You can create and manage message routing rules in your Page settings.

The button template sends a text message with up to three attached buttons. This template is useful for offering the message recipient options to choose from, such as predetermined responses to a question, or actions to take. Supported button types are postback and web_url .