About Facebook Ads
Understand what data is used to show you ads
We want you to know how data is used to show you ads without advertisers knowing who you are. Protecting people's privacy is central to how we've designed our ad system.
Your activity across Meta technologies
Ads are shown to you based on your activity across Meta technologies, such as:
Pages you and your friends like
Information from your Facebook and Instagram profile
Content you create or interact with across Facebook and Instagram
Places you check in using Facebook
Manage your ad preferences
Your activity with other businesses
When you share information like your phone number or email address with a business, they might add it to a customer list
that can be matched to your Facebook profile. We can then try to match the ad to the most relevant audience. You may have shared your information with these businesses by:
Signing up for an email newsletter
Making purchases at retail stores
Signing up for a coupon or discount
Your activity on other websites and apps
Websites you visit or apps you use can send Facebook data directly by using our business tools
(such as a pixel) to help us show you ads based on products or services you've looked at, such as a shirt on a clothing retailer's website. Examples of this include:
Viewing one of their web pages
Downloading their mobile app
Adding a product to a shopping cart or making a purchase
Manage your ad preferences
Your location
We use location data to show you ads from advertisers trying to reach people in or near a specific place. We get this information from sources such as:
Where you connect to the internet
Where you use your phone
Your location from your Facebook and Instagram profile
Learn more about your location data
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