Incentivize players with more rewards
Rewarded interstitial ads on Meta Audience Network let publishers reward players in-game, encouraging them to play on.
Benefits
Improve user experience
This skippable, non-intrusive ad format doesn’t interrupt players during an app event. The result is a better experience, leading to higher retention.
Increase session length
By offering rewards for watching the ads, gamers are motivated to continue playing, resulting in fewer lapsed players.
Make an impression
When placed at natural transition points or breaks in your game, these interactive, full-screen ads can grab attention. Try rewarded interstitial ads in-between activities or game levels.
After implementing IAA, we saw stable advertising revenue every day and with a 2% increase in retention and 36% uplift in ARPDAU for ‘Ace Producer’! Players feel very good, which makes them more willing to stay in the game.”
Shao Zhen, CEO, MoreFun
Best practices
Tips for creating effective rewarded interstitial ads
Featured resources
Announcing rewarded interstitial ads
Amanotes success story
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Meta Audience Network empowers app developers and publishers to deliver a great user experience while growing a sustainable business. With Facebook demand from millions of diverse global advertisers, publishers can expand their app’s reach, keep users engaged, and monetize globally.
