Learn
Understand the basics of app bidding.
Here’s why more publishers and developers are adopting bidding as a way to increase ad revenue, improve operational efficiency and create a better user experience.
How does app bidding work?
Watch this video to learn what app bidding is and how it can help you get the most out of every ad impression.
Fast track your revenue and efficiency with app bidding.
High ARPDAU
Every demand source bids in an open, real-time auction, which means more competition among ad buyers and better revenue for you.
Improved efficiency
App bidding removes the burden of maintaining waterfalls, so your team can focus on driving impact and making great apps.
Better user experience
Bidding can reduce ad latency by 38%-88% compared to the waterfall¹. There are fewer steps in the bidding ad serving process, so ads can load faster.
Success story
See how Lion Studios accelerated their success with app bidding.
Bidding helped Lion Studios increase operational efficiency so they can bring new games to market quickly.
See all success stories
Success story
See how Lion Studios accelerated their success with app bidding.
Bidding helped Lion Studios increase operational efficiency so they can bring new games to market quickly.
See all success stories
Who uses app bidding?
These publishers have found success with Meta Audience Network app bidding.
Learn more about bidding
Saying Goodbye to Waterfalls: From Burdens to Bidding
Watch FUN-GI Games’ Alfred Fung and Game Hive’s Mary Kim discuss why app bidding matters in Driving Game Growth: A GamesBeat & Facebook Summit.
Watch now
Online course: Monetize Your App with Audience Network
Take this course now and see how you can increase revenue and efficiency with in-app ads through app bidding.
Start learning
The New Era in Ad Monetization
In this in-depth report, see how bidding is transforming businesses with increased revenue and operational efficiency.
Get the report
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Currently use Audience Network?
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New to Audience Network?
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Currently use Audience Network?
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.
¹Source: Facebook Internal Data, 28th Mar 2020 to 28th Apr 2020, Based on waterfalls that call Audience Network between 2 and 10 times.
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Meta Audience Network empowers app developers and publishers to deliver a great user experience while growing a sustainable business. With Facebook demand from millions of diverse global advertisers, publishers can expand their app’s reach, keep users engaged, and monetize globally.
