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How to set up app bidding | Meta Audience Network

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Here’s how to set up app bidding.

Start improving your revenue and operational efficiency in just a few steps.

Follow these steps if you currently use Meta Audience Network.

If you are not using Audience Network, go here .

Step 1

Ensure you have a mediation partner that supports bidding on Audience Network.

If you already have a supported mediation partner, go to your partner mediation dashboard and enable bidding. Then go to step 2.

If you don’t already have a supported mediation partner, or if you are monetizing using the Audience Network SDK, choose a mediation partner using the tool below. Then, ensure bidding is enabled in the partner dashboard.

Select a mediation partner

Step 2

Move your apps to bidding and set up your mediation partner.

In Monetization Manager, copy your placement ID and place it into your partner bidding dashboard. Then, complete the process of moving your apps to bidding. You’ll need to configure your app with your mediation partner and ensure that all the relevant SDKs and adaptors are installed in your apps.

Go to Monetization Manager

Learn more

Get the basics of mediation.

Discover what mediation is, how it works, and why publishers need it to use app bidding.

Learn how to get started with app bidding.

Watch this in depth, 20-minute webinar for step-by-step instructions on migrating your current apps to bidding, setting up new apps with bidding and more.

Choose from our mediation partners.

Meta Audience Network supports the move to an open and fair ecosystem. We offer a variety of integration options to help publishers adopt bidding in the best way that works for their business, including through our partners.

Choose a mediation partner

Code of conduct

These bidding integrations follow the principles of our code of conduct that support a healthy ecosystem for people, publishers and advertisers. Publishers will be able to monetize with Meta Audience Network through approved partners.

Review code of conduct

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Avoid these top mistakes when implementing and using app bidding.

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5 things to remember when integrating app bidding
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Bidding troubleshooting: avoid these common mistakes

New to Audience Network?
Get started in a few easy steps.

Bidding implementation requirements.

Use the latest SDK

For iOS and Android apps, and for Unity implementations, it’s important to ensure you are running the latest SDKs. Update your SDKs here:

Check your settings

For iOS apps, ensure you’ve implemented the setAdvertiserTrackingEnabled flag. This informs Facebook whether to deliver personalized ads in line with your own legal obligations, platform terms, and the commitments you’ve made to your users.

Measure your success

For iOS apps, ensure the SKAdNetwork IDs have been added to your config file. This helps you measure the success of your ad campaigns. Also note that if your revenue has decreased, be sure to check your ARPDAU to get an accurate picture of your total revenue.

Help and resources

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Meta Audience Network empowers app developers and publishers to deliver a great user experience while growing a sustainable business. With Facebook demand from millions of diverse global advertisers, publishers can expand their app’s reach, keep users engaged, and monetize globally.

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