Keep an eye on the different aspects of your bidding performance to help you understand how your bidding implementation is going - and identify when to take steps to try and improve metrics. This guide covers bid rate, win rate and impression rate - where to look, what to look for and ways to try and uplift performance.
How to improve your bid rate
Bid rate is the percentage of your inventory that had networks bidding to fill it.
If you see the no bid reason Couldn’t Find Relevant Ad , there may be a number of causes: possibly this is a new user, or it may be that your filters are blocking potential sources of ad revenue. Check out your setup or strategy for possible causes.
Plus: Always make sure you are running the latest Audience Network SDK version. Older versions can also cause no bid responses.
How to improve your win rate
Win rate is the percentage of times Audience Network was the highest bidder in an auction, out of the total number of bid responses.
How to improve your impression rate
The impression rate is the number of impressions compared to the number of filled ads.
Remember that Audience Network may measure metrics differently from mediation platforms and other advertising networks.
Find more information about MoMa’s bidding dashboard in the Help Center , and take a look at our mediation partner pages for links to the partner’s own documentation.
Related resources
Understanding bidding metrics and optimization
Here, we explain each step behind the technology of in-app bidding with Meta Audience Network and optimization strategies
December 8, 2022
Understanding bidding metrics
Here, we explain each step behind the technology of in-app bidding with Meta Audience Network.
December 8, 2022
How to optimize bidding
In this video, we explore strategies to optimize bidding metrics.
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To build a great gaming business, unify monetization and acquisition
In this article and podcast, Rob Kiely and Michael Bertaut explore how unifying monetization and acquisition is key to building a great gaming business.
November 24, 2022
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Meta Audience Network empowers app developers and publishers to deliver a great user experience while growing a sustainable business. With Facebook demand from millions of diverse global advertisers, publishers can expand their app’s reach, keep users engaged, and monetize globally.
