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Facebook Ads Guide
Update to Meta Ads Manager objectives
We are gradually introducing a new set of 6 campaign objectives in Ads Manager: awareness , traffic , engagement , leads , app promotion and sales .
Video
Facebook Marketplace
Facebook Marketplace makes it easier for people to discover, buy and sell goods, either in their community or shipped from around the world. You can use Marketplace to reach these active communities of people interested in purchasing products.
You can use the video format on Marketplace to highlight your products, services or brand in new ways. Include movement and sound to grab attention quickly and show unique product features, or tell your brand story.
Design Recommendations
- File type: MP4, MOV or GIF
- Ratio: 1:1
- Video Settings: H.264 compression, square pixels, fixed frame rate, progressive scan and stereo AAC audio compression at 128kbps+
- Resolution: At least 1080 x 1080 pixels
Text Recommendations
- Headline: 25 characters
Technical Requirements
- Video Duration: 1 second to 241 minutes
- Maximum File Size: 4GB
- Minimum width: 120 pxels
- Minimum height: 120 pxels
All ads must comply with our Advertising Policies .
Choose a placement
Select a placement option to discover which objectives are available.
Choose a conversion location
The conversion location is the place where you want people to take action. For some objectives, the conversion location is automatically selected for you.
View available calls to action
Not all calls to action may be available to you, depending on your industry.
