Facebook Ads Guide
Update to Meta Ads Manager objectives
We are gradually introducing a new set of 6 campaign objectives in Ads Manager: awareness , traffic , engagement , leads , app promotion and sales .
Video
Facebook Search Results
Every day, millions of searches take place on Facebook and Marketplace. These searches help create opportunities for advertisers to reach and connect with audiences in the discovery mindset, across both Facebook and Marketplace search results.
You can use the video format in Facebook Search to show off your product, service or brand in new ways. Include movement and sound to capture attention quickly and show unique features of a product or tell your brand story.
Design Recommendations
- File Type: MP4, MOV or GIF
- Ratio: 1:1
- Video Settings: H.264 compression, square pixels, fixed frame rate, progressive scan and stereo AAC audio compression at 128kbps+
- Resolution: At least 1080 x 1080 pixels
- Video Captions: Optional, but recommended
- Video Sound: Optional, but recommended
Videos should not contain edit lists or special boxes in file containers.
Text Recommendations
- Primary Text: 125 characters
- Headline: 40 characters
- Description: 30 characters
Technical Requirements
- Video Duration: 1 second to 241 minutes
- Maximum File Size: 4GB
- Minimum Width: 120 pixels
- Minimum Height: 120 pixels
All ads must comply with our Advertising Policies .
Choose a placement
Select a placement option to discover which objectives are available.
Choose a conversion location
The conversion location is the place where you want people to take action. For some objectives, the conversion location is automatically selected for you.
View available calls to action
Not all calls to action may be available to you, depending on your industry.
