Introducing Enhanced Gen AI Features and Other Tools to Help Build Your Business

Today, we're launching enhanced generative AI features for advertisers, such as full image and text generation, and introducing additional tools and services to help businesses like yours grow. Our goal is to help you at every step of your journey, whether that’s improving ad performance by helping you develop creative variations, automating certain parts of the ad creation process, or increasing your credibility and engagement through Meta Verified.

Generative AI: Image Generation

Now, for the first time, you can create full image variations inspired by your original ad creative with text overlay capabilities, building on capabilities to generate new backgrounds around product images and expanding images to better fit multiple surfaces. For example, imagine you are promoting your coffee bean business by advertising a steaming cup of coffee, our generative AI will be able to create other variations of your ad creative, including scenery that embodies a lush and idyllic farm, and also provide adjustments to the coffee cup to offer you more creative options you can choose. This feature has already started to roll out, and in the coming months, you will also be able to provide text prompts to help us better tailor the creative variations we offer to you.

In addition, you will now have the ability to apply text overlay to images, with a dozen of the most popular font typeface options for brands to choose from. Lastly, image expansion, a feature that allows you to seamlessly adjust creative assets to fit different aspect ratios across multiple surfaces, is now available on Reels and Feed across both Instagram and Facebook, and can now work seamlessly with text overlays on your ads.

“Meta's investments in AI for advertisers have resulted in consistent performance for our business and allowed Casetify to focus on more creative and strategic work like building a creative diversification strategy,” said Wesley Ng, Founder and CEO, Casetify . “We continue to prioritize more of our advertising budget to tools like Advantage+ shopping campaigns and when we recently tested Meta’s GenAI Background Generation feature we saw a 13% increase in our return on ad spend. Meta’s investments in generative AI are helping businesses to make more ads faster and optimize their performance with the Advantage suite.”

Generative AI: Text Generation

Now, our text generation feature creates variations for the ad headline, in addition to the primary text. And we are currently testing the ability for the generated text to reflect your brand’s voice and tone, by highlighting key selling points based on your previous campaigns and text input. These enhancements are driven by advertiser feedback for a more diverse set of text suggestions that better reflects their brand and key selling points.

This feature will soon be built with Meta Llama 3 , the next generation of our large language models, which will enable new capabilities and enhance ad performance

We’ve begun rolling out these updated generative AI features and aim to make them available globally by the end of the year.

Centralizing our generative AI features under Advantage+ creative

These updated generative AI features - and our currently available creative enhancements - will be available in Ads Manager through Advantage+ creative , supporting businesses along the entire ad campaign creation journey. By bringing all of our generative AI features together in one place, you will be able to see the benefits of automation and generative AI at the same time. That means faster ad creation and better performance.

In addition to generative AI tools, we’ve recently updated several Meta Advantage products that you can use today:

• Advantage+ creative optimizations: Optimizes video ads for viewing on Reels or the mobile Facebook and Instagram apps with 9:16 ratio when using visual touch-ups.
• Advantage+ catalog ads: Delivers product recommendations to people based on their interests. Advertisers are now able to import and use creatives like branded videos or customer demonstration videos, instead of just static images. After previously announcing the testing of this feature last year, we are now allowing all global advertisers to provide more engaging product information to shoppers in dynamic and customized videos.
• Advantage+ creative with Advantage+ catalog ads: Advertisers are now able to upload a “hero” image or video in the center of their catalog ad, and we’ll then use Meta’s AI to dynamically show people the best products from their catalog to drive performance. Marketers can use this tool by clicking add catalog items under Advantage+ creative within Ads Manager.

As generative AI tools continue to be rolled out more broadly, advertisers are increasingly seeing positive results when combining Generative AI and our Advantage+ products. For example, Fresh , a beauty and skincare brand, obtained 5x incremental return of ads spend, and 42% incremental conversions by running Advantage+ shopping campaigns with Shops ads and Generative AI text variations in Ads Manager.

Meta Verified for Businesses

We started testing Meta Verified last year with businesses in Australia, New Zealand, and Canada to understand the value of a subscription toolkit to help businesses build more confidence with customers and achieve their goals on our apps. During our initial test, we learned that small businesses value the ability to access more tools that can help build credibility with new audiences to drive more engagement and grow their brand. Through additional market research, we identified more tools to offer subscribers based on some of the top needs these businesses have on our apps, like driving better connection and customer engagement, and helping with account protection.

Based on these learnings, we’re expanding our test of Meta Verified for businesses on Facebook and Instagram, beginning today in Australia and New Zealand, and expanding to Argentina, Mexico, Chile, Peru, France and Italy. And we’ll be bringing Meta Verified to businesses on WhatsApp soon. During initial testing, we also heard that business needs for what a subscription toolkit can deliver vary depending on a brand’s goals and activity on our apps. So with this test, we’ll expand from one subscription plan to four to support a wider range of business needs with our tools.

We’ll continue to offer subscribers across all plans a core toolkit of a verified badge, account support, impersonation monitoring and more, while testing expanded benefits that help a business build their credibility and grow their brand - like new tools for profile enhancements, more ways to help create connections, and additional ways to access support.

Meta Verified is built with checks in place before, during, and after verification to help keep subscribers and our community safe. As we test and learn, we'll continue to add more value for subscribers and build out processes that help give users more confidence in the verified accounts they engage with.