Optional components of Search Stay organized with collections
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Display Expansion
Display Expansion
allows your
Search campaign to use any unspent Search budget to show ads on the Google
Display Network, aiming for a similar cost-per-conversion. This feature is
compatible with AI Max for Search. To enable Display Expansion, turn on the targetContentNetwork
option in NetworkSettings
:
"networkSettings"
:
{
"targetGoogleSearch"
:
true
,
"targetSearchNetwork"
:
true
,
"targetContentNetwork"
:
true
}
Other optional components for Search campaigns include audience targeting,
location targeting, and negative keywords, which can be added as campaign or
ad group criteria.
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Last updated 2026-03-25 UTC.
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