Page Summary
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Google Ads accounts are required to create campaigns and advertise.
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This page explains how to use a manager account to create individual Google Ads sub-accounts.
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You can create sub-accounts manually through the Google Ads interface or automatically using the Google Ads API.
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When creating an account, you must choose a country, time zone, and currency that cannot be changed later.
Summary
You need an individual Google Ads account to create campaigns and advertise products. This page describes how to use a manager account to create individual Google Ads sub-accounts.
Manual steps
- If you don't have a Google Ads manager account, see Create a manager account .
- Sign in to Google Ads with your manager account credentials and navigate to the Accountssection.
- Click the +button, then click + Create new account.
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Choose a country and time zone to use for reports and billing.
You can't change these later. We recommend choosing the country and time zone you do business in.
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Choose a permanent currency for your account billing.
You can't change this later. We recommend choosing the currency you do business in.
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Click SAVE AND CONTINUE, then enter your billing information and click SUBMIT.
Automatic Steps
To create an account with the Google Ads API, you must authenticate as a user of an existing manager account. New accounts are created under that manager account.
If you don't already have a manager account, follow the steps in Create a manager account before using the Google Ads API to create sub-accounts.
You can use the CreateCustomerClient
method to create sub-accounts with the Google Ads API.
See Creating an account for more detail.
