Grow your business with insights
The Insights page can help you keep up with real-time and forward-looking
trends tailored to your business.
Grow your business with Google Ads
-
Petco uses insights tools to grow online
+100% increase in their eCommerce business year over year -
Getting Personal drives efficiency with insights
+37% increase in return on ad spend year over year -
Etsy drives sales with insights
+49% increase in sales for Search and Shopping campaigns for ‘Sweatshirts and Hoodies’
Partner with a Google Ads expert to set up your first campaign
- We’ll get you up to speed on the latest platform updates
- We’ll design a media plan that makes the most of your budget
- We’ll help you launch your first campaign with hands-on guidance
Tools and campaigns that can help you meet your goals
Interested in learning more about what Google Ads has to offer? Click on the
cards below to explore more related campaigns and helpful tools.
- Learn more
Recommendations Page
Improve your campaign performance and efficiency with suggestions that are tailored to your needs. - Learn more
Performance Planner
Create a plan for your campaigns, understand how changes might affect performance and make the most of your budget. - Learn more
Google Ads Mobile App
Stay connected to your campaigns on the go, monitor your campaigns in real time and take quick action to improve performance.
Frequently asked questions
Audience Insights is a free tool within Google Ads that helps you understand
more about your customers. It shows you the characteristics, behaviors, and
interests shared by the people who convert after seeing your ads.
This information helps you:
This information helps you:
- Know your customers better
- Optimise your creative assets
- Improve your overall campaign performance
Audience Insights reporting includes a scorecard that tells you how your
audience is performing and a demographic breakdown of all audiences in your
account. You’ll also get detailed information about how well you’re
targeting people with different interests and intents, such as:
- Affinity segments based on interests and habits
- In-market segments based on purchase intent
- Detailed demographic segments based on long-term life facts
- Life events segments based on people who are experiencing major milestones
- Custom segments based on your campaign goals
Audience data is generally quite accurate, but there are a few factors that
can impact the accuracy of your results. Accuracy can be affected by the
size of your audience, your segment settings, the length of time your tag
has been installed, and user privacy settings, among other factors. Learn
more about understanding your audience data by visiting the About audience segments in Audience Manager page
.
