Turn data into value for your business
Empower your business with data-driven insights from Google Analytics that can help you understand unified customer journeys across devices and platforms – free of charge.
Get powerful business insights and take action on your data
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See how Google Analytics drives real results
How to get started with Google Analytics
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Create a free Analytics account
Get started by creating a free Google Analytics account to collect and organise data. -
Create a new Google Analytics property
A Google Analytics property represents a website and/or app, and each property you create holds all your measurement data. -
Start collecting data
Choose from where you will be collecting data (the Web, an Android app, or an iOS app) and receive instructions for adding a data collection tag to that source.
Integrate Analytics with other Google solutions and partner products
- Google AdsThis integration allows you to understand the full customer cycle, from how users interact with your marketing to how they complete important actions on your site or app.
- Google Search ConsoleThis integration lets you analyse search query and search traffic data with access to Search Console dimensions and the Google Organic Search Queries and Google Search Traffic reports.
- Google PlayThis integration lets you track in-app purchase and subscription metrics in your Google Analytics reports.
- Google CloudThis integration lets you join Analytics data with other datasets using BigQuery to identify insights and solve for custom analytics use cases.
- Salesforce Marketing CloudThis integration lets you see Analytics campaign, usage, and content data in Salesforce.
Frequently asked questions
Yes, there are many ways to learn more about Google Analytics:
- Visit the Help Center to find tips and tutorials on using Google Analytics and other answers to frequently asked questions.
- Visit the Learning Center to choose a learning path to understand how to use Google Analytics.
- Enroll in Analytics Academy to take online courses to grow your Google Analytics skills.
- View the Youtube Channel to get the latest news, product updates, and how-to videos on Google Analytics.
Discover what you can do with Google Analytics
Google Analytics delivers an enhanced, privacy-safe measurement solution that allows you to get a deeper understanding of user behavior across devices and platforms.
