Drive ad performance in a privacy-first world
Higher expectations for privacy are changing the way marketers reach their audiences and measure results. This is a guide to measuring and driving ad performance with the right strategy and solutions, all with privacy in mind.
Making ads useful, relevant, and more secure
At Google, our goal is to enable an ad-supported, open internet that creates opportunities for businesses to grow, while respecting people’s preferences for privacy. That’s why we approach our products, programs, and collaborations with a long-term privacy lens that’s focused on adapting to a changing, complex environment.
Learn more about our commitment to privacy
Learn more about our commitment to privacy
The changing digital ads ecosystem
We recommend researching which privacy regulations apply to your business and seeking legal counsel to stay up to date on the evolving regulatory landscape in your market.
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Consumer expectations
People want to be in control of their data and expect it to stay secure, private, and unexploited. -
Regulations
Lawmakers around the world are putting comprehensive data privacy laws in place to give control to internet users and to protect user data. -
Platform changes
Browsers and mobile operating systems like iOS and Android are shifting away from tracking people across sites and apps by restricting third-party cookies and identifiers.
These changes could impact ad performance
Regulatory and technology changes could impact your ability to reach relevant audiences, measure their marketing performance, and win customer trust. This Hub is designed to provide you with resources to navigate this shifting environment.
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Nearly 80% of Indian Internet users we surveyed agree that their online privacy is important to them.
Source: Google/IPSOS, APAC Consumer Expectations: Understanding Data Privacy Ethics for Effective Marketing, India, n=1500, Internet users, February-April 2022
Build your privacy-first Google Ads strategy
Taking steps to be privacy-ready can be daunting. Google is here to help you continue to drive advertising performance while protecting people’s privacy. With the right strategy and privacy-preserving technologies in place, you can continue to reach customers with relevant ads and measure the results – even when relying less on third-party cookies.
Frequently asked questions
Google Ads Privacy is a set of principles that reflect Google’s commitment to responsible advertising for our users. It governs the way Google collects, uses, and stores users’ personal information and gives them control over their ad experience.
Learn more about our approach to privacy by visiting the Google Ads Data and Privacy page .
Learn more about our approach to privacy by visiting the Google Ads Data and Privacy page .
As part of Google’s commitment to privacy, Google gives users control over the topics used to show them ads and the ability to opt out of personalised ads entirely, including your own data segment of website visitors and app users.
Learn more about driving ad performance while respecting users’ privacy by visiting the Power Your Ad Privacy Strategy with First-Party Data page .
Learn more about driving ad performance while respecting users’ privacy by visiting the Power Your Ad Privacy Strategy with First-Party Data page .
Google Ads collects data such as the URL and the referral URL for the website that triggers a tag hit, the custom parameters used in your tag, and resulting data segment memberships.
Learn more about your audience data by visiting the How Google Shows ads to your website visitors and app users help page .
Learn more about your audience data by visiting the How Google Shows ads to your website visitors and app users help page .
