The first step in implementing Shopping ads is to create a Shopping campaign. Shopping campaigns enable users to see ads that show an image of the product including title, price, store name and more. When creating a Shopping campaign, you need to set its budget, bidding strategy, and the shopping settings.
Before you can create a Shopping campaign, you need to link your Google Ads account to your Google Merchant Center account . Once you've linked accounts, you can use the Google Merchant Center account ID when specifying the shopping settings.
Standard Shopping campaigns
This is the campaign required to create Product Shopping ads . Product Shopping ads let you include an image, title, price, and your store or business name inside your ads, without the need for you to create unique ads for each product you sell.
Here are the steps for setting up a standard Shopping campaign:
- Set the campaign's
advertising_channel_typetoSHOPPING. - Create a
ShoppingSetting, set the fields, then add it to the campaign. - Create a portfolio bid strategy or set a campaign-level bid strategy.
- Create a new campaign budget or set an existing shared budget.
For standard Shopping campaigns, ShoppingSetting
supports the following
fields:
Required
-
merchant_id - The Merchant Center ID of the account that contains the products to advertise.
-
campaign_priority - The priority of the Shopping campaign. Campaigns with numerically higher priorities take precedence over those with lower priorities. Allowed values are between 0 and 2, inclusive.
Optional
-
feed_label -
A string used for feed label as defined in your Merchant Center. This field should be used in the case that you need to select products from a specific Merchant Center feed . If not specified, then the campaign uses all available feeds in the Merchant Center.
If you previously used the deprecated
sales_countryin the two-letter country code (XX) format, thefeed_labelshould be used instead. For more information see the feed label support article.Note that submitting a country code in a
feed_labeldoesn't automatically enable ads to serve in that country; you must first set up geographic location targeting . -
enable_local -
The option to enable ads for products sold in local stores for this campaign.
A bid strategy can be set up as a:
- Portfolio bid strategy
- An automated bid strategy
that can be shared
across campaigns, ad groups, and keywords. Created using the
BiddingStrategyService. - Campaign bid strategy
- A bid strategy set directly on the campaign. This can include automated bidding strategies compatible with Shopping campaigns.
For standard Shopping campaigns, the following bid strategies are supported:
Portfolio bid strategy
Campaign bid strategy
Network settings
Starting the week of Feb. 28, 2022, standard Shopping campaigns no longer
support the network_settings.target_content_network
field.
Setting this field to true
on a standard Shopping campaign in a mutate request
generates a CANNOT_TARGET_CONTENT_NETWORK
error.
For more details, see Changes in Network Settings for the Google Ads Standard Shopping Campaigns .
This code example demonstrates how to create a standard Shopping campaign.
Java
private String addStandardShoppingCampaign ( GoogleAdsClient googleAdsClient , long customerId , String budgetResourceName , long merchantCenterAccountId ) { // Configures the shopping settings. ShoppingSetting shoppingSetting = ShoppingSetting . newBuilder () // Sets the priority of the campaign. Higher numbers take priority over lower numbers. // For Shopping product ad campaigns, allowed values are between 0 and 2, inclusive. . setCampaignPriority ( 0 ) . setMerchantId ( merchantCenterAccountId ) // Enables local inventory ads for this campaign. . setEnableLocal ( true ) . build (); // Create the standard shopping campaign. Campaign campaign = Campaign . newBuilder () . setName ( "Interplanetary Cruise #" + getPrintableDateTime ()) // Configures settings related to shopping campaigns including advertising channel type // and shopping setting. . setAdvertisingChannelType ( AdvertisingChannelType . SHOPPING ) . setShoppingSetting ( shoppingSetting ) // Recommendation: Sets the campaign to PAUSED when creating it to prevent // the ads from immediately serving. Set to ENABLED once you've added // targeting and the ads are ready to serve. . setStatus ( CampaignStatus . PAUSED ) // Sets the bidding strategy to Manual CPC // Recommendation: Use one of the automated bidding strategies for Shopping campaigns // to help you optimize your advertising spend. More information can be found here: // https://support.google.com/google-ads/answer/6309029. . setManualCpc ( ManualCpc . getDefaultInstance ()) // Sets the budget. . setCampaignBudget ( budgetResourceName ) // Declares whether this campaign serves political ads targeting the EU. . setContainsEuPoliticalAdvertising ( DOES_NOT_CONTAIN_EU_POLITICAL_ADVERTISING ) . build (); // Creates a campaign operation. CampaignOperation operation = CampaignOperation . newBuilder (). setCreate ( campaign ). build (); // Issues a mutate request to add the campaign. try ( CampaignServiceClient campaignServiceClient = googleAdsClient . getLatestVersion (). createCampaignServiceClient ()) { MutateCampaignsResponse response = campaignServiceClient . mutateCampaigns ( Long . toString ( customerId ), Collections . singletonList ( operation )); MutateCampaignResult result = response . getResults ( 0 ); System . out . printf ( "Added a standard shopping campaign with resource name: '%s'%n" , result . getResourceName ()); return result . getResourceName (); } }
C#
private string AddStandardShoppingCampaign ( GoogleAdsClient client , long customerId , string budgetResourceName , long merchantCenterAccountId ) { // Get the CampaignService. CampaignServiceClient campaignService = client . GetService ( Services . V21 . CampaignService ); // Configures the shopping settings. ShoppingSetting shoppingSetting = new ShoppingSetting () { // Sets the priority of the campaign. Higher numbers take priority over lower // numbers. For Shopping Product Ad campaigns, allowed values are between 0 and 2, // inclusive. CampaignPriority = 0 , MerchantId = merchantCenterAccountId , // Enables local inventory ads for this campaign. EnableLocal = true }; // Create the standard shopping campaign. Campaign campaign = new Campaign () { Name = "Interplanetary Cruise #" + ExampleUtilities . GetRandomString (), // Configures settings related to shopping campaigns including advertising channel // type and shopping setting. AdvertisingChannelType = AdvertisingChannelType . Shopping , ShoppingSetting = shoppingSetting , // Recommendation: Set the campaign to PAUSED when creating it to prevent // the ads from immediately serving. Set to ENABLED once you've added // targeting and the ads are ready to serve Status = CampaignStatus . Paused , // Sets the bidding strategy to Manual CPC. // Recommendation: Use one of the automated bidding strategies for Shopping // campaigns to help you optimize your advertising spend. More information can be // found here: https://support.google.com/google-ads/answer/6309029 ManualCpc = new ManualCpc (), // Sets the budget. CampaignBudget = budgetResourceName , // Declare whether or not this campaign contains political ads targeting the EU. ContainsEuPoliticalAdvertising = EuPoliticalAdvertisingStatus . DoesNotContainEuPoliticalAdvertising , }; // Creates a campaign operation. CampaignOperation operation = new CampaignOperation () { Create = campaign }; // Issues a mutate request to add the campaign. MutateCampaignsResponse response = campaignService . MutateCampaigns ( customerId . ToString (), new CampaignOperation [] { operation }); MutateCampaignResult result = response . Results [ 0 ]; Console . WriteLine ( "Added a standard shopping campaign with resource name: '{0}'." , result . ResourceName ); return result . ResourceName ; }
PHP
private static function addStandardShoppingCampaign( GoogleAdsClient $googleAdsClient, int $customerId, string $budgetResourceName, int $merchantCenterAccountId ) { // Creates a standard shopping campaign. $campaign = new Campaign([ 'name' => 'Interplanetary Cruise Campaign #' . Helper::getPrintableDatetime(), // Configures settings related to shopping campaigns including advertising channel type // and shopping setting. 'advertising_channel_type' => AdvertisingChannelType::SHOPPING, // Configures the shopping settings. 'shopping_setting' => new ShoppingSetting([ // Sets the priority of the campaign. Higher numbers take priority over lower // numbers. For Shopping product ad campaigns, allowed values are between 0 and 2, // inclusive. 'campaign_priority' => 0, 'merchant_id' => $merchantCenterAccountId, // Enables local inventory ads for this campaign 'enable_local' => true ]), // Recommendation: Set the campaign to PAUSED when creating it to prevent // the ads from immediately serving. Set to ENABLED once you've added // targeting and the ads are ready to serve. 'status' => CampaignStatus::PAUSED, // Sets the bidding strategy to Manual CPC. // Recommendation: Use one of the automated bidding strategies for Shopping campaigns // to help you optimize your advertising spend. More information can be found here: // https://support.google.com/google-ads/answer/6309029. 'manual_cpc' => new ManualCpc(), // Sets the budget. 'campaign_budget' => $budgetResourceName, // Declare whether or not this campaign serves political ads targeting the EU. 'contains_eu_political_advertising' = > EuPoliticalAdvertisingStatus::DOES_NOT_CONTAIN_EU_POLITICAL_ADVERTISING ]); // Creates a campaign operation. $campaignOperation = new CampaignOperation(); $campaignOperation->setCreate($campaign); // Issues a mutate request to add campaigns. $campaignServiceClient = $googleAdsClient->getCampaignServiceClient(); $response = $campaignServiceClient->mutateCampaigns( MutateCampaignsRequest::build($customerId, [$campaignOperation]) ); /** @var Campaign $addedCampaign */ $addedCampaign = $response->getResults()[0]; printf( "Added a standard shopping campaign with resource name '%s'.%s", $addedCampaign->getResourceName(), PHP_EOL ); return $addedCampaign->getResourceName(); }
