AI-generated Key Takeaways
-
An Ad Exchange Creative is a type of dynamic allocation creative used with Ad Exchange or AdSense.
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Ad Exchange Creatives inherit properties from
Creative,BaseDynamicAllocationCreative, andHasHtmlSnippetDynamicAllocationCreative. -
Key attributes of an Ad Exchange Creative include its advertiser ID, unique ID, name, size, code snippet, and eligibility for native or interstitial ad serving.
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Policy violations, applied labels, last modified date, custom field values, third-party data declarations, and ad badging status are also associated with this creative type.
An Ad Exchange dynamic allocation creative.
- Namespace
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https://www.google.com/apis/ads/publisher/v202508
Field
Creative
(inherited) advertiserId
xsd:
long
The ID of the advertiser that owns the creative. This attribute is required.
id
xsd:
long
Uniquely identifies the Creative
. This value is read-only and is assigned by Google
when the creative is created. This attribute is required for updates.
name
xsd:
string
The name of the creative. This attribute is required and has a maximum length of 255 characters.
previewUrl
xsd:
string
The URL of the creative for previewing the media. This attribute is read-only and is assigned by Google when a creative is created.
policyLabels
Set of policy labels detected for this creative. This attribute is read-only.
Enumerations
-
MALWARE_IN_CREATIVE - Malware was found in the creative.
For more information see here .
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MALWARE_IN_LANDING_PAGE - Malware was found in the landing page.
For more information see here .
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LEGALLY_BLOCKED_REDIRECT_URL - The redirect url contains legally objectionable content.
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MISREPRESENTATION_OF_PRODUCT - The creative misrepresents the product or service being advertised.
For more information see here .
-
SELF_CLICKING_CREATIVE - The creative has been determined to be self clicking.
-
GAMING_GOOGLE_NETWORK - The creative has been determined as attempting to game the Google
network.
For more information see here .
-
DYNAMIC_DNS - The landing page for the creative uses a dynamic DNS.
For more information see here .
-
CIRCUMVENTING_SYSTEMS - The creative has been determined as attempting to circumvent Google advertising systems.
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PHISHING - Phishing found in creative or landing page.
For more information see here .
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DOWNLOAD_PROMPT_IN_CREATIVE - The creative prompts the user to download a file.
For more information see here
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UNAUTHORIZED_COOKIE_DETECTED - The creative sets an unauthorized cookie on a Google domain.
For more information see here
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TEMPORARY_PAUSE_FOR_VENDOR_INVESTIGATION - The creative has been temporarily paused while we investigate.
-
ABUSIVE_EXPERIENCE - The landing page contains an abusive experience.
For more information see here .
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TRICK_TO_CLICK - The creative is designed to mislead or trick the user into
interacting with it.
For more information see here .
-
USE_OF_NON_ALLOWLISTED_OMID_VERIFICATION_SCRIPT - Non-allowlisted OMID verification script.
For more information see here .
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MISUSE_OF_OMID_API - OMID sdk injected by creative. < p>For more information see here .
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UNACCEPTABLE_HTML_AD - Unacceptable HTML5 ad.
For more information see here .
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UNKNOWN - The value returned if the actual value is not exposed by the requested API version.
appliedLabels
AppliedLabel
[]
The set of labels applied to this creative.
lastModifiedDateTime
The date and time this creative was last modified.
customFieldValues
The values of the custom fields associated with this creative.
thirdPartyDataDeclaration
The third party companies associated with this creative.
This is distinct from any associated companies that Google may detect programmatically.
adBadgingEnabled
xsd:
boolean
Whether the creative has ad badging enabled.
Defaults to false for CreativeType.VAST_REDIRECT
, CreativeType.THIRD_PARTY
, CreativeType.AUDIO_VAST_REDIRECT
, CreativeType.PROGRAMMATIC
, CreativeType.DFP_MOBILE_CREATIVE
, CreativeType.FLASH_OVERLAY
, CreativeType.GRAPHICAL_INTERSTITIAL
, CreativeType.LEGACY_DFP_CREATIVE
, CreativeType.MOBILE_AD_NETWORK_BACKFILL
, CreativeType.MOBILE_VIDEO_INTERSTITIAL
, CreativeType.SDK_MEDIATION
and CreativeType.STANDARD_FLASH
creative types.
. Defaults to true for all other creative types.
selfDeclaredEuropeanUnionPoliticalContent
xsd:
boolean
Whether the publisher has declared that the creative contains European Union political content.
Support for this field will be rolled out gradually in Q3 2025.
Until then, setting this field will return an error with reason FeatureError.Reason#MISSING_FEATURE
.
Defaults to false for all creative types.
BaseDynamicAllocationCreative
(inherited)HasHtmlSnippetDynamicAllocationCreative
(inherited) codeSnippet
xsd:
string
The code snippet (ad tag) from Ad Exchange or AdSense to traffic the dynamic allocation creative. Only valid Ad Exchange or AdSense parameters will be considered. Any extraneous HTML or JavaScript will be ignored.
AdExchangeCreative
isNativeEligible
xsd:
boolean
Whether this creative is eligible for native ad-serving. This value is optional and defaults to false
.
isInterstitial
xsd:
boolean
true
if this creative is interstitial. An interstitial creative will not consider an
impression served until it is fully rendered in the browser.
isAllowsAllRequestedSizes
xsd:
boolean
true
if this creative is eligible for all requested sizes.
