Represents the buyer RFP information associated with a Proposal describing the requirements from the buyer.
- Namespace
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https://www.google.com/apis/ads/publisher/v202508
Field
costPerUnit
units
xsd:
long
The number of impressions per day that a buyer wishes to see in the Proposal derived from the request for proposal in question. This attribute is read-only.
budget
Total amount of Money available to spend on this deal. In the case of Preferred Deal, the budget is equal to the maximum amount of money a buyer is willing to spend on a given Proposal , even though the budget might not be spent entirely, as impressions are not guaranteed. This attribute is read-only.
currencyCode
xsd:
string
Currency code for this deal's budget and CPM. This attribute is read-only.
startDateTime
endDateTime
description
xsd:
string
A description of the proposed deal. This can be used for the buyer to tell the publisher more detailed information about the deal in question. This attribute is read-only.
creativePlaceholders
A list of inventory sizes in which creatives will be eventually served. This attribute is read-only.
targeting
Targeting information for the proposal in question. Currently this field only contains GeoTargeting information. This attribute is read-only.
additionalTerms
xsd:
string
Additional terms of the deal in question. This field can be used to state more specific targeting information for the deal, as well as any additional information regarding this deal. Given that this field belongs to a request for proposal (for which initially a Proposal does not yet exist), this field can be populated by buyers to specify additional information that they wish publishers to incorporate into the Proposal derived from this request for proposal. This attribute is read-only.
adExchangeEnvironment
Identifies the format of the inventory or "channel" through which the ad serves. Environments currently supported include AdExchangeEnvironment.DISPLAY , AdExchangeEnvironment.VIDEO , and AdExchangeEnvironment.MOBILE . This attribute is read-only.
Enumerations
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DISPLAY - Ads serve in a browser.
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VIDEO - In-stream video ads serve in a video.
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GAMES - In-stream video ads serve in a game.
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MOBILE - Ads serve in a mobile app.
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MOBILE_OUTSTREAM_VIDEO - Out-stream video ads serve in a mobile app. Examples include mobile app interstitials and mobile app rewarded ads.
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DISPLAY_OUTSTREAM_VIDEO - Out-stream video ads serve in a browser. Examples include in-feed and in-banner video ads.
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UNKNOWN - The value returned if the actual value is not exposed by the requested API version.
rfpType
Deal type; either Programmatic Guaranteed or Preferred Deal. This field corresponds to the type of Proposal that a buyer wishes to negotiate with a seller. This attribute is read-only.
Enumerations
