Native video ads
Stay organized with collections
Save and categorize content based on your preferences.
Select platform:
Android
iOS
Prerequisites
GADMediaContent
Native ads provide access to a GADMediaContent
class that is used to get
information about media content which could be a video or an image. It is also
used to control the video ad playback listen for playback events. You can access
the media content object via the .mediaContent
property on the ad.
The GADMediaContent
object contains information such as the aspect ratio and duration of video. The
snippet below shows how to get the aspect ratio and duration of a native ad.
Swift
if
myNativeAd
.
mediaContent
.
hasVideoContent
{
let
mediaAspectRatio
=
CGFloat
(
myNativeAd
.
mediaContent
.
aspectRatio
)
let
duration
=
myNativeAd
.
mediaContent
.
duration
}
Objective-C
if
(
myNativeAd
.
mediaContent
.
hasVideoContent
)
{
CGFloat
mediaAspectRatio
=
myNativeAd
.
mediaContent
.
aspectRatio
;
NSTimeInterval
duration
=
myNativeAd
.
mediaContent
.
duration
;
}
GADVideoController
The GADMediaContent
object has a reference to a GADVideoController
object. The GADVideoController
object allows publishers to respond to video
events.
This GADVideoController
object can be obtained by calling GADMediaContent.videoController
.
Callbacks for video events
To handle specific video events you need to write a class that implements the GADVideoControllerDelegate
protocol. The methods of the protocol are all optional.
The following example shows how to implement the delegate protocol:
Swift
class
ViewController
:
NativeAdLoaderDelegate
,
VideoControllerDelegate
{
private
var
adLoader
:
AdLoader
?
func
viewDidLoad
()
{
super
.
viewDidLoad
()
let
videoOptions
=
VideoOptions
()
videoOptions
.
customControlsRequested
=
true
adLoader
=
AdLoader
(
adUnitID
:
"ca-app-pub-3940256099942544/3986624511"
,
rootViewController
:
self
,
adTypes
:
[.
native
],
options
:
[
videoOptions
])
adLoader
?.
delegate
=
self
adLoader
?.
load
(
Request
())
}
func
adLoader
(
_
adLoader
:
AdLoader
?,
didReceive
nativeAd
:
NativeAd
?
)
{
// Set the videoController's delegate to be notified of video events.
nativeAd
?.
mediaContent
.
videoController
.
delegate
=
self
}
// VideoControllerDelegate methods
func
videoControllerDidPlayVideo
(
_
videoController
:
VideoController
)
{
// Implement this method to receive a notification when the video controller
// begins playing the ad.
}
func
videoControllerDidPauseVideo
(
_
videoController
:
VideoController
)
{
// Implement this method to receive a notification when the video controller
// pauses the ad.
}
func
videoControllerDidEndVideoPlayback
(
_
videoController
:
VideoController
)
{
// Implement this method to receive a notification when the video controller
// stops playing the ad.
}
func
videoControllerDidMuteVideo
(
_
videoController
:
VideoController
)
{
// Implement this method to receive a notification when the video controller
// mutes the ad.
}
func
videoControllerDidUnmuteVideo
(
_
videoController
:
VideoController
)
{
// Implement this method to receive a notification when the video controller
// unmutes the ad.
}
}
Objective-C
@interface
ViewController
()
< GADNativeAdLoaderDelegate
,
GADVideoControllerDelegate
>
@property
(
nonatomic
,
strong
)
GADAdLoader
*
adLoader
;
@end
@implementation
ViewController
-
(
void
)
viewDidLoad
{
[
super
viewDidLoad
];
GADVideoOptions
*
videoOptions
=
[[
GADVideoOptions
alloc
]
init
];
videoOptions
.
customControlsRequested
=
YES
;
self
.
adLoader
=
[[
GADAdLoader
alloc
]
initWithAdUnitID
:
@"ca-app-pub-3940256099942544/3986624511"
rootViewController
:
self
adTypes
:
@[
GADAdLoaderAdTypeNative
]
options
:
@[
videoOptions
]
];
self
.
adLoader
.
delegate
=
self
;
[
self
.
adLoader
loadRequest
:
[
GADRequest
request
]];
}
-
(
void
)
adLoader:
(
GADAdLoader
*
)
adLoader
didReceiveNativeAd:
(
GADNativeAd
*
)
nativeAd
{
// Set the videoController's delegate to be notified of video events.
nativeAd
.
mediaContent
.
videoController
.
delegate
=
self
;
}
// GADVideoControllerDelegate methods
-
(
void
)
videoControllerDidPlayVideo:
(
nonnull
GADVideoController
*
)
videoController
{
// Implement this method to receive a notification when the video controller
// begins playing the ad.
}
-
(
void
)
videoControllerDidPauseVideo:
(
nonnull
GADVideoController
*
)
videoController
{
// Implement this method to receive a notification when the video controller
// pauses the ad.
}
-
(
void
)
videoControllerDidEndVideoPlayback:
(
nonnull
GADVideoController
*
)
videoController
{
// Implement this method to receive a notification when the video controller
// stops playing the ad.
}
-
(
void
)
videoControllerDidMuteVideo:
(
nonnull
GADVideoController
*
)
videoController
{
// Implement this method to receive a notification when the video controller
// mutes the ad.
}
-
(
void
)
videoControllerDidUnmuteVideo:
(
nonnull
GADVideoController
*
)
videoController
{
// Implement this method to receive a notification when the video controller
// unmutes the ad.
}
@end
Read the Native ads policies and
guidelines
for more guidance on how
to render your native ads.
Except as otherwise noted, the content of this page is licensed under the Creative Commons Attribution 4.0 License
, and code samples are licensed under the Apache 2.0 License
. For details, see the Google Developers Site Policies
. Java is a registered trademark of Oracle and/or its affiliates.
Last updated 2025-09-04 UTC.
[[["Easy to understand","easyToUnderstand","thumb-up"],["Solved my problem","solvedMyProblem","thumb-up"],["Other","otherUp","thumb-up"]],[["Missing the information I need","missingTheInformationINeed","thumb-down"],["Too complicated / too many steps","tooComplicatedTooManySteps","thumb-down"],["Out of date","outOfDate","thumb-down"],["Samples / code issue","samplesCodeIssue","thumb-down"],["Other","otherDown","thumb-down"]],["Last updated 2025-09-04 UTC."],[[["\u003cp\u003eNative ads provide a \u003ccode\u003eGADMediaContent\u003c/code\u003e class for accessing and controlling video or image content, including playback and event listening.\u003c/p\u003e\n"],["\u003cp\u003eThe \u003ccode\u003eGADMediaContent\u003c/code\u003e object offers details like aspect ratio and duration, accessible through the ad's \u003ccode\u003e.mediaContent\u003c/code\u003e property.\u003c/p\u003e\n"],["\u003cp\u003eA \u003ccode\u003eGADVideoController\u003c/code\u003e, linked to \u003ccode\u003eGADMediaContent\u003c/code\u003e, enables publishers to manage video events through a delegate protocol.\u003c/p\u003e\n"],["\u003cp\u003eThe \u003ccode\u003eGADVideoControllerDelegate\u003c/code\u003e protocol provides optional methods for responding to various video events, such as play, pause, end, mute, and unmute.\u003c/p\u003e\n"]]],["Native ads utilize `GADMediaContent` to access media information, like aspect ratio and video duration, via the `.mediaContent` property. The `GADVideoController` object, accessed through `GADMediaContent.videoController`, handles video events. Implement the `GADVideoControllerDelegate` protocol to receive callbacks for events like play, pause, mute, and unmute. To use this you should integrate the Native ad format, and implement the necessary methods to be notified of the ad's video events.\n"],null,["Select platform: [Android](/admob/android/native/video-ads \"View this page for the Android platform docs.\") [iOS](/admob/ios/native/video-ads \"View this page for the iOS platform docs.\")\n\n\u003cbr /\u003e\n\nPrerequisites\n\n- Integrate the [Native ad format](/admob/ios/native).\n\nGADMediaContent\n\nNative ads provide access to a `GADMediaContent` class that is used to get\ninformation about media content which could be a video or an image. It is also\nused to control the video ad playback listen for playback events. You can access\nthe media content object via the `.mediaContent` property on the ad.\n\nThe\n[`GADMediaContent`](/admob/ios/api/reference/Classes/GADMediaContent)\nobject contains information such as the aspect ratio and duration of video. The\nsnippet below shows how to get the aspect ratio and duration of a native ad. \n\nSwift \n\n```swift\nif myNativeAd.mediaContent.hasVideoContent {\n let mediaAspectRatio = CGFloat(myNativeAd.mediaContent.aspectRatio)\n let duration = myNativeAd.mediaContent.duration\n}\n```\n\nObjective-C \n\n```objective-c\nif(myNativeAd.mediaContent.hasVideoContent) {\n CGFloat mediaAspectRatio = myNativeAd.mediaContent.aspectRatio;\n NSTimeInterval duration = myNativeAd.mediaContent.duration;\n}\n```\n\nGADVideoController\n\nThe `GADMediaContent` object has a reference to a\n[`GADVideoController`](/admob/ios/api/reference/Classes/GADVideoController)\nobject. The `GADVideoController` object allows publishers to respond to video\nevents.\n\nThis `GADVideoController` object can be obtained by calling\n[`GADMediaContent.videoController`](/admob/ios/api/reference/Classes/GADMediaContent#videocontroller).\n\nCallbacks for video events\n\nTo handle specific video events you need to write a class that implements the\n[`GADVideoControllerDelegate`](/admob/ios/api/reference/Protocols/GADVideoControllerDelegate)\nprotocol. The methods of the protocol are all optional.\n\nThe following example shows how to implement the delegate protocol: \n\nSwift \n\n```swift\nclass ViewController: NativeAdLoaderDelegate, VideoControllerDelegate {\n private var adLoader: AdLoader?\n\n func viewDidLoad() {\n super.viewDidLoad()\n\n let videoOptions = VideoOptions()\n videoOptions.customControlsRequested = true\n adLoader = AdLoader(\n adUnitID: \"ca-app-pub-3940256099942544/3986624511\",\n rootViewController: self,\n adTypes: [.native],\n options: [videoOptions])\n adLoader?.delegate = self\n adLoader?.load(Request())\n\n }\n\n func adLoader(\n _ adLoader: AdLoader?,\n didReceive nativeAd: NativeAd?\n ) {\n // Set the videoController's delegate to be notified of video events.\n nativeAd?.mediaContent.videoController.delegate = self\n }\n\n // VideoControllerDelegate methods\n func videoControllerDidPlayVideo(_ videoController: VideoController) {\n // Implement this method to receive a notification when the video controller\n // begins playing the ad.\n }\n\n func videoControllerDidPauseVideo(_ videoController: VideoController) {\n // Implement this method to receive a notification when the video controller\n // pauses the ad.\n }\n\n func videoControllerDidEndVideoPlayback(_ videoController: VideoController) {\n // Implement this method to receive a notification when the video controller\n // stops playing the ad.\n }\n\n func videoControllerDidMuteVideo(_ videoController: VideoController) {\n // Implement this method to receive a notification when the video controller\n // mutes the ad.\n }\n\n func videoControllerDidUnmuteVideo(_ videoController: VideoController) {\n // Implement this method to receive a notification when the video controller\n // unmutes the ad.\n }\n}\n```\n\nObjective-C \n\n```objective-c\n@interface ViewController () \u003cGADNativeAdLoaderDelegate,\n GADVideoControllerDelegate\u003e\n@property(nonatomic, strong) GADAdLoader *adLoader;\n\n@end\n\n@implementation ViewController\n- (void)viewDidLoad {\n [super viewDidLoad];\n\n GADVideoOptions *videoOptions = [[GADVideoOptions alloc] init];\n videoOptions.customControlsRequested = YES;\n self.adLoader =\n [[GADAdLoader alloc] initWithAdUnitID:@\"ca-app-pub-3940256099942544/3986624511\"\n rootViewController:self\n adTypes:@[ GADAdLoaderAdTypeNative ]\n options:@[ videoOptions ]];\n self.adLoader.delegate = self;\n [self.adLoader loadRequest:[GADRequest request]];\n\n}\n\n- (void)adLoader:(GADAdLoader *)adLoader\n didReceiveNativeAd:(GADNativeAd *)nativeAd {\n // Set the videoController's delegate to be notified of video events.\n nativeAd.mediaContent.videoController.delegate = self;\n}\n\n// GADVideoControllerDelegate methods\n- (void)videoControllerDidPlayVideo:(nonnull GADVideoController *)videoController {\n // Implement this method to receive a notification when the video controller\n // begins playing the ad.\n}\n\n- (void)videoControllerDidPauseVideo:(nonnull GADVideoController *)videoController {\n // Implement this method to receive a notification when the video controller\n // pauses the ad.\n}\n\n- (void)videoControllerDidEndVideoPlayback:(nonnull GADVideoController *)videoController {\n // Implement this method to receive a notification when the video controller\n // stops playing the ad.\n}\n\n- (void)videoControllerDidMuteVideo:(nonnull GADVideoController *)videoController {\n // Implement this method to receive a notification when the video controller\n // mutes the ad.\n}\n\n- (void)videoControllerDidUnmuteVideo:(nonnull GADVideoController *)videoController {\n // Implement this method to receive a notification when the video controller\n // unmutes the ad.\n}\n\n@end\n```\n\nRead the [Native ads policies and\nguidelines](//support.google.com/admob/answer/6329638) for more guidance on how\nto render your native ads."]]
