Recommended events by business vertical

This page lists recommended events, sorted by business vertical, that you can set up to measure additional user behaviors and get more detailed reports in Google Analytics. For instructions on how to implement these events, see Set up events .

Select a business vertical to view recommended events:

For all properties

These events are recommended for all types of websites or apps, regardless of your business vertical.

Event name Description and use case Parameters
earn_virtual_currency
User earns virtual currency in a game or app. virtual_currency_name (Optional)
value (Optional)
join_group
User joins a group (like a guild, team, or community). group_id (Optional)
login
User logs into their account. method (Optional)
search
User performs a query search on your site/app. search_term (Optional)
share
User shares content (articles, products, etc.). content_type (Optional)
item_id (Optional)
sign_up
A user signs up for a new account. method (Optional)
tutorial_begin
A user starts a tutorial. None
tutorial_complete
A user completes a tutorial. None
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