Connect online browsing with local in-store inventory
Consumers are making decisions faster than ever, with mobile searches for “__ near me now” growing by over 150%.3Convert online shoppers to in-store or curbside pickup customers by showcasing nearby stores that have an item in stock, integrated into the product’s detail page. Keep customers informed of local shopping options at each step of the buying process.
Highlight the convenience of local shopping or in-store pickup
Provide helpful information shoppers need before they visit. Display store-level details such as pickup options, store hours, estimated driving times, accessibility info, and store location on a static map.
As the popularity of options like curbside pickup skyrockets, it’s more important than ever to help customers find you. Integrate routes, traffic estimates, and directions into your online purchase experience, presented on fully-customizable dynamic maps.
Make store location effortless
Helping your customers find their local store remains a cornerstone of building brand loyalty. Google Maps Platform provides the full range of information customers need, from store hours and accessibility options to photos of your storefront — all within the interface they already know and love.
Do more with physical locations
As customers rediscover the convenience of neighborhood stores, retailers have the opportunity to deepen brand loyalty. The Store Locator Plus solution can help you make the most of your physical locations by integrating targeted offers redeemable in-person, local calendars for in-store events and classes, and online scheduling for appointments and services.
Get started now with Quick Builder
With Quick Builder, you can create a Store Locator, easily import details from your Business Profile, and gain data insights – all without writing a line of code.
With 70% of all online shopping carts abandoned before an order is placed3, retailers are striving to simplify and speed up each purchase. Autocomplete reduces address entry to just a few keystrokes or taps, cutting checkout time and helping to improve conversions.2
Get an extra layer of address protection
Make the checkout process easier on customers by usingAddress Validationto identify address components, fix errors, and validate existing addresses. Validating addresses early in the process can help reduce costs associated with failed deliveries, canceled orders, and chargebacks.
Reduce failed deliveries
As many as 5% of all addresses are entered incorrectly4, leading to costly delivery mistakes, frustrated customers, and unreliable CRM data. Autocomplete increases convenience and reliability by replacing manual entry of addresses with a menu of complete options.Address Validationcan help improve delivery success by offering address corrections and suggestions that will ensure deliveries arrive on time and to the correct location.
Maximize fleet performance for scheduled deliveries
Create exceptional delivery experiences
Make address entry faster and easier for your customers, and more accurate for you and your drivers withAddress Validation. It makes sure what was entered is an existing address, based on a variety of data sources, including postal services. And keep your customers happy and informed with Shipment Tracking, which lets them see the real-time location and ETA of their packages.
Help drivers make deliveries safely and on time
Drivers are at the heart of your operations, and their delivery jobs are getting harder. Providing them with helpful experiences has never been more important. Give your drivers an overview of their day so they can easily adjust their route plan and get to their destinations on time. Drivers can efficiently complete tasks right from your app with Driver Routing & Navigation, which includes turn-by-turn directions, lane level guidance, and speed limits. And, by providing more precise delivery locations, we can help your drivers get to the right place, at the right time.
Optimize fleet performance and planning
Last mile delivery makes up a large portion of total shipping costs, and pressure to efficiently manage your fleet is rising. Current and historic insights help you plan optimal routes that reflect your fleet’s needs, and adapt in real time based on traffic and other conditions. With visibility across the fleet, you can better understand driver locations, ETAs, and potential issues as they arise. This can result in fewer delays, informed drivers, and happy customers.
Make it easy for customers to book a ride or order for delivery
Use Autocomplete to return place predictions and pre-populate addresses, andAddress Validationto correct and confirm that addresses are complete and deliverable. Improve the ride experience by capturing pickup and destination information with ETAs. Use Autocomplete to return place predictions and pre-populate addresses. Facilitate easier driver-rider and driver-merchant interactions by identifying the ideal location for pickup and dropoff.
Deliver fast, reliable routes
Provide fast, reliable routes with Routes Preferred. Customize routes by time, distance and cost, based on your needs. Plus, deliver ETAs using motorbike routes and side of road preferences.
Optimize driver allocation
Use Nearby Drivers to find the right driver for the job. Increase fleet efficiency by selecting the right driver based on driving ETA or a custom ranking model and real-time traffic. Give customers options to request the exact car they need, using attributes like available seats or car type.
Help drivers navigate, right in your app
Offer a seamless driver experience with In-app Navigation when you put controls, critical ride tasks, and alerts directly in your app and at drivers’ fingertips. Help your drivers with familiar Google Maps turn-by-turn directions, lane level guidance, speed limits, motorbike routes, and more. Get insights into routes so you can optimize pickups and drop-offs for even more rides and deliveries. Plus, customize the look and feel to match your brand.
Keep customers informed with live progress
Help customers stay in the know from pickup to drop-off or delivery with Trip & Order Progress. Show real-time route progress, ETA, and traffic conditions, so they know exactly where their driver is, when their food will arrive, or when they’ll get to their destination. This means more satisfied customers and fewer cancellations. Rely on Google to build, scale, and maintain this service so you can reduce development costs.
Make address entry faster and easier for your customers, and more accurate for you and your drivers withAddress Validation. It makes sure what was entered is an existing address, based on a variety of data sources, including postal services. And keep your customers happy and informed with Shipment Tracking, which lets them see the real-time location and ETA of their packages.
Help drivers make deliveries safely and on time
Give your drivers an overview of their day so they can easily adjust their route plan and get to their destinations on time. Drivers can efficiently complete tasks right from your app with Driver Routing & Navigation, which includes turn-by-turn directions, lane level guidance, and speed limits. And, by providing more accurate delivery locations, it improves your drivers’ on-time deliveries.
Optimize fleet performance and planning
Accurate current and historic insights help you plan optimal routes that reflect your fleet’s needs, and adapt in real time based on traffic and other conditions. With visibility across the fleet, you can better understand driver locations, ETAs, and potential issues as they arise. The result is fewer delays, and informed and happy drivers and customers.
Help ensure deliveries go to the right locations the first time.
Help users quickly enter accurate addresses from the start by suggesting and validating addresses in real time withAddress ValidationandAutocomplete.
Plus, give drivers the information they need to understand delivery locations withPlace Details.
Bring trusted Google Maps turn-by-turn directions right into your mobile app.
Ensure accurate pickup/drop-off for delivery drivers or field service providers.Navigation SDKoffers turn-by-turn directions, asset tracking, and accurate ETAs.
Gain a deep understanding of your assets by usingMaps,Routes, andPlacesto dynamically locate and visualize where they are.
Whether your assets are indoors, in remote areas, or distributed across hundreds of cities around the world, you can track them.
Transaction statements are often hard for customers to understand, using abbreviations like “ACMEHCORP” instead of merchant names like “Acme Houseware”, which can lead to increased customer support calls and expensive disputes. We clarify these transactions by providing information like the merchant’s full name and business category, a photo of the storefront, its location on a map, and full contact info.
67%decrease in customer support calls by using geospatial data to enrich customers' transaction data1
80%increase in customer time spent in apps by using geospatial data to tailor products and services1
Visualize your customers’ spend on a map
Help customers understand where and how they spend their money by adding the merchant name and date to transactions. Plus, show their spending on a Google map.
Customers typically search for specific details prior to their visit, which makes detailed profiles for each location a must. Make it easy for your customers to find you on a familiar Google Map. Include hours of operation, available services, user reviews, photos of the location, and even 360-degree Street View imagery to help customers find hard-to-spot ATMs.
14%increase in Net Promoter Score (NPS) by using geospatial data to provide additional information on branch/ATM services1
7%decrease in customer support calls by using geospatial data to provide directions to the nearest branches/ATMs1
Help customers easily get to your physical locations
Make it easy for customers to find you with Directions and Distance Matrix by turning any two addresses into a selection of routes, complete with distances and ETAs based on up-to-the-minute traffic. Dynamic Maps listings and directions are delivered with the accuracy, fast load times, and responsiveness you can only get with Google Maps.
Get started with Quick Builder
With Quick Builder, you can build custom Locator Plus maps without writing a line of code.
Provide personalized, location-intelligent offers and rewards
Geo-targeted offers can power deals, rewards, and cash-back programs — all visualized with rich Google Maps. By combining the insights of purchase histories and geospatial data, companies can enable personalized offers and rewards programs that drive engagement with brands while putting money in customers’ pockets at the same time. This improves NPS ratings and increases time spent in-app.
8%increase in Net Promoter Score (NPS) by using geospatial data to tailor products and services1
3%increase in on-premise foot traffic by using geospatial data to map available promotions at nearby merchants' store locations1
Dynamically visualize offers and drive traffic to nearby merchants
Dynamic Maps presents offers to the customer in a visual and interactive way, with embedded Place Details that provide the business category, hours of operation, ratings, reviews, photos, and much more. Once a customer has picked an offer, Directions provides the optimal route to reach the merchant via a range of transportation types, including real-time traffic estimates. It’s a powerful way to drive new customer traffic to merchants in your network.
When signing up for a new account, credit card, or loan, as many as 5% of all addresses are entered incorrectly.3Manually entered addresses can lead to lowered conversions, erroneous CRM data, and costly delivery mistakes. Autocomplete makes sign-up faster, instantly suggesting nearby addresses with just a few thumb taps and shortening checkout time.2Static Maps displays the inputted address for visual confirmation, leading to faster sign-up, increased conversion, and higher clickthrough rates.
80%increase in click-through rate by using geospatial data to tailor products and services1
30%decrease in fraudulent account setups by using geospatial data to verify customers' identities1
Increase sign-up security
UseAddress Validationto help augment security and identity protection measures. Minimize expensive complications due to incorrect address inputs by ensuring that the address exists at account sign-up and periodically over time.
Banks continue to be top targets of hackers and thieves. With Google Maps Platform, suspicious activity like large ATM withdrawals can be detected as they happen by using device-based location services to determine the opted-in customer’s location. Use Geocoding or Distance Matrix to ensure the device location is within a close distance from where the transaction happens. This signal can help detect fraudulent transactions before money is released.
70%decrease in fraudulent transactions by using geospatial data to verify customers' identities1
45%decrease in fraudulent account setups by using geospatial data to verify customers’ identities1
Recognize suspicious spending patterns
Fraud can also be characterized by suspicious geographical distances. Google Maps Platform can help recognize suspect transaction patterns, with Distance Matrix enabling the bank to get a sense of where a series of transactions occurs in relation to one another. If a single customer makes consecutive credit card purchases across a distance that doesn’t seem to match the time between them — say, transactions in London and Paris, 10 minutes apart — this can serve as a powerful fraud signal.
Accelerate the first step of the real estate journey
Find properties fast with map search
75% of home buyers would consider buying a home through a company that empowers them to control more of the process with digital tools.2With just a few keystrokes, Autocomplete helps users quickly locate an address, point of interest, or neighborhood, making the first step of the real estate journey effortless – even on mobile.
Keep search results manageable and relevant
A range of automatic and user-controlled filtering options keep search results manageable, even when exploring high-demand neighborhoods. Marker clustering intelligently reduces map pins when zoomed out, preserving a clear view of the map at all times. User-drawn boundaries make it easy to highlight areas of interest while filtering out distractions.
As the real estate experience shifts to online, the quality and variety of imagery is emerging as a critical feature for buyers and renters. Features like Street View and 45° imagery can help your users understand the look and feel of a neighborhood and its surrounding area, even without an in-person visit.
Easily answer important neighborhood questions
Your customers know they aren’t just choosing a property, but the next chapter of their lives. Layered, dynamic maps with your own data help answer important questions like school district boundaries, natural disaster risks, property valuations, and so much more. With industry optimized map styles, customers get the Google Maps experience they already know, with speed and responsiveness built in.
Determine proximity to the places that matter most
People often decide where to buy or rent based on proximity to important places like schools, parks, and favorite amenities. Google Maps Platform helps visualize these local highlights with ratings, reviews, and routes.
Keep your business locations automatically updated
Customers searching online for places nearby are showing interest in visiting in-person. Make this process easier for them by importing business details from your Google Business Profile for each of your locations into your store locator. Changes in business details on your Business Profile–including hours, contact information, photos, service options, and more–will be reflected in your store locator. You can even enable appointment bookings by embedding Reserve with Google capabilities. These store locator integrations offer customers peace of mind that they have the latest information when searching for your stores.
6 %
higher online to offline conversions when using geospatial data to tailor products and services for retail1
7 %
decrease in customer support calls by using geospatial data to provide directions to the nearest branch ATMs1
Make directions easier
With Directions and Distance Matrix, you can turn any two addresses into directions for your customers – complete with an ETA based on up-to-the-minute traffic. And since all of your listings will use Dynamic Maps, the whole experience will have the fast load times, and responsiveness your customers expect from Google Maps.
Gain insights into your store locator
Access your analytics dashboard to better understand the value of your store locator implementation. The dashboard provides a picture of how well your shoppers are engaging with your locator, based on anonymized data.
With 70% of all online shopping carts abandoned before an order is placed2retailers are striving to simplify and speed up each purchase. Autocomplete reduces address entry to just a few keystrokes or taps, cutting checkout time and helping to improve conversions.3
7 %
faster online checkout time when using geospatial data to provide additional information about store services1
30 %
decrease in fraudulent account setups by using geospatial data to verify customers’ identities1
Simplify verified account sign-up
Manually entered addresses can lead to lowered conversions, incorrect CRM data, and costly delivery mistakes. Autocomplete makes sign-up faster, instantly suggesting nearby addresses with just a few taps and shortening checkout time.3Static Maps displays the inputted address for visual confirmation, leading to faster sign-up, increased conversion, and higher clickthrough rates.
People often decide where to buy or rent based on proximity to important places like schools, parks, and favorite amenities. Google Maps Platform helps visualize these local highlights with ratings, reviews, and routes.
Bring locations to life with real-world imagery
As the real estate experience shifts to online, the quality and variety of imagery is emerging as a critical feature for buyers and renters. Features like Street View and 45° imagery can help your users understand the look and feel of a neighborhood and its surrounding area, even without an in-person visit.
Easily access, display, and style Google’s polygons for administrative boundaries, or use your own geospatial data to create your own points, lines, and polygons.
Our Photorealistic 3D Tiles offer a seamless 3D mesh model of the real world, textured with our high resolution imagery, that uses the same 3D map source as Google Earth.
Use 3D map tiles to display data in an engaging way
Understand the multiple benefits of vegetation in cities with this map demo. Learn how you can use 3D city imagery, heat mapping, layered visualizations, and other customizations using photorealistic 3D tiles.
Deck.gl is an open-source data visualization framework for the web that makes it easy to create 2D and 3D visualizations of large geospatial datasets. It allows you to composite multiple layers to analyze complex data in its real-world context and gain valuable insights.
Travel the world in this interactive WebGL-powered demo.
Explore a new generation of mapping experiences with WebGL-powered Maps, and see how different the world can be when you control and render on the map in three dimensions.
Take our new cloud-based maps customization for a test drive.
You can now create custom map styles right on the web. Our new cloud-based map styling makes it easy to tailor experiences for specific industries or customer needs. Try it out, and see how quickly you can create custom maps that publish simultaneous updates across all devices and platforms.
Mix Maps and AR with Floom, the fun augmented reality app that lets you explore the other side of the globe.
Floom uses your location, and creates a tunnel to the other side of the globe - right in your browser. It was built by Google Creative Lab using the WebXR API and Dynamic Maps API.
Note: Floom is currently only available using Chrome on Android devices.
Join over 4 million people sharing their observations about the natural world.
iNaturalist, a joint initiative of the California Academy of Sciences and the National Geographic Society, allows you to track encounters with organisms around the world. With over 75,000,000 recorded observations so far, the crowdsourced data lives in the cloud and helps scientists understand when and where organisms are found.
See how digital twins can be implemented using Google Maps API WebGL with 3D features.
Ubilabs created a demo, “Moving Hamburg,” to show how digital twins can be used to perform digital analyses and scenarios before being put to the test in the real world.
Race through the streets of Paris, take a Sunday drive around the neighborhood, or rally in the desert – all in three dimensions on Google Maps. You can use your computer, tablet, or phone to drive anywhere in the world.
Explore a sample data visualization story that showcases the possibilities of custom maps.
Google Maps Platform and CARTO have collaborated to bring rich data visualization to web maps. This example uses multiple methods of visualization to tell the story of the potential electrification of truck fleets.
Explore two unique cities and learn how to build your own custom maps.
Take a grand tour through Barcelona and retro Tokyo to explore historical landmarks and unearth hidden mementos. See how Google Maps Platform products can help you build unique, interactive geospatial experiences.
When an environmental pollution incident occurs, SkyTruth uses a variety of maps to track and display the event and share the information with the public. Anyone interested can sign up for incident alerts for areas of interest with real-time map information.
Calculate how much rain you can save from your own rooftop.
Inspired by estimated worldwide reductions in rainfall, the app uses maps to calculate how much water you could save in a year based on the size of your roof. Save the Rain was the winner of “Most Creative Experience” in the Google Maps Platform Hackathon.
Interpret soccer analytics data and visualize them on Google Maps.
Kicky uses free soccer analytics data sources to visualize soccer moments on Google Maps in real-world coordinates. It enables users with no coding or analytics experienced to analyze this data. Kicky was the winner of “Best Data Visualization” in the Google Maps Platform Hackathon.
A 3D visualization of the USDA’s crop progress dataset for the 2021 corn growing season.
This app visualizes the USDA crop progress dataset in 3D throughout the 2021 corn growing season. Elevation, latitude, longitude, and state boundaries help give environmental context.
An augmented reality map to guide college students to recycling trash cans on campus.
The California State University Fresno campus has many recycling trash cans. This augmented reality map helps students find the closest location to increase recycling rates, decrease landfill mass, and contribute to sustainability.
Build maps that allow customers to build brand connection, trust and loyalty.
Explore an immersive Retail demo to show brands how they can bring the real and virtual worlds together to deliver engaging and delightful experiences.
