5 %
increase in retentionby using geospatial data to provide information on properties and their surrounding area1
7 %
increase in revenue growthwhen using geospatial data to tailor real estate products and services1
6 %
increase in customers’ time spent on websiteswhen using geospatial data to measure efficacy of marketing activities1
Discover real estate solutions
Give buyers and renters better access to information through Property Search and Neighborhood Discovery, for an improved experience that drives engagement.
Property Search
Accelerate the first step of the real estate journey
Find properties fast with map search
75% of home buyers would consider buying a home through a company that empowers them to control more of the process with digital tools.2With just a few keystrokes, Autocomplete helps users quickly locate an address, point of interest, or neighborhood, making the first step of the real estate journey effortless – even on mobile.
Keep search results manageable and relevant
A range of automatic and user-controlled filtering options keep search results manageable, even when exploring high-demand neighborhoods. Marker clustering intelligently reduces map pins when zoomed out, preserving a clear view of the map at all times. User-drawn boundaries make it easy to highlight areas of interest while filtering out distractions.
As the real estate experience shifts to online, the quality and variety of imagery is emerging as a critical feature for buyers and renters. Features like Street View and 45° imagery can help your users understand the look and feel of a neighborhood and its surrounding area, even without an in-person visit.
Easily answer important neighborhood questions
Your customers know they aren’t just choosing a property, but the next chapter of their lives. Layered, dynamic maps with your own data help answer important questions like school district boundaries, natural disaster risks, property valuations, and so much more. With industry optimized map styles, customers get the Google Maps experience they already know, with speed and responsiveness built in.
Determine proximity to the places that matter most
People often decide where to buy or rent based on proximity to important places like schools, parks, and favorite amenities. Google Maps Platform helps visualize these local highlights with ratings, reviews, and routes.
The WebGL Overlay View gives you new ways to visualize property locations in 3D. For example, you can show the outline of an apartment within a building to give users a sense of place in the neighborhood.
Bring neighborhoods to life with satellite imagery, 45° imagery, maps optimized for real estate and more. Now users can get the feel of a neighborhood before they make an in-person visit.
People often decide where to live or visit based on proximity to important places like schools, parks, and favorite amenities. Show them how close they can be to the places that matter most.
Once you’ve identified a neighborhood or property, you can augment the map with additional layers, such as school districts, weather, property valuations, and more.
With Google Geocoding API, we can pin the location and let users apply a radius filter...Users can see where a property is located and glean valuable insights about the surrounding neighborhood.”
The market is constantly changing and growing. In order to keep our position as a market leader, we need to continue to add value for our customers. With Google Maps Platform, we are able to add innovative features in response to our users’ needs, and help our business to grow.
We have around 24 billion items of information on more than 28 million properties. With Google Maps Platform, we can let customers display that data in a clear, easily understood geographical context. It’s so quick and simple to use that customers can search in a much freer way than before.
[With Google Maps Platform,] Customers can access their app to check out the neighborhood ahead of a physical visit. They can zoom in to see nearby points of interest and services such as schools and parks.
We need to create reliable and efficient tools that help streamline the buying and selling process. Google Maps has helped us do that. Our map-based search is much more efficient and less costly than the way the traditional real estate industry works.
Curtis Howell
Senior Product Manager for Customer Engagement, Redfin
