The College Sports Lineup contains live college sports content on YouTube TV and video on demand (VOD) content on YouTube. When you book the College Sports Lineup through reserved media placements on YouTube , there’s a limited set of targeting options supported that help you maximize your campaign’s performance while limiting the risk of underdelivery.
On this page
This article outlines the benefits, mechanics, eligibility, ad formats, and category restrictions of the College Sports Lineup.
Benefits
- Engaging content: Target live college sports content on YouTube TV and VOD on YouTube.
- Transparent reporting: Understand where and when your ads aired.
- Unique audiences: Reach new people and a new generation of sports fans.
Eligibility
To advertise on the College Sports Lineup, you'll need to connect with a Google sales representative. They can help you explore ad opportunities, review eligibility requirements, and explain the campaign setup process.
How it works
The College Sports Lineup features live college sports content and the associated VOD content on YouTube. Viewers can be served your ads across both types on content across devices.
The lineup includes men’s college football and basketball.
Recommendations
- Given the highly seasonal nature of live sports, pacing might be spiky, with a higher chance of delivering in full early or potential under delivery. To mitigate this, Google recommends a minimum flight length of 2 weeks.
- Google discourages adding the "News" exclusion because it may exclude some live sporting events that are classified as Sports News.
Ad formats and category restrictions
Eligible ad formats
These are the available instream ad formats that are eligible to serve on the College Sports Lineup:
- Bumpers
- 15-second nonskippable ads
- 30-second nonskippable ads
- 60-second nonskippable ads
Restricted categories
Due to creative restrictions, the following categories are NOT allowed to run on the College Sports Lineup:
- Gambling
- Religion
- Sexual health
- Alcohol*
- Broadcast / cable programming
