Show local search ads on Google Maps

Advertising on Google Maps is a powerful way to attract nearby customers. Search Ads on Maps help businesses with a physical location or service area reach users.

This article explains how to show ads on Google Maps.

Learn more About local search ads on Google Maps .

Where your ads show on Google Maps

Your ads can show in Google Maps in a variety of ways. Local campaigns may show ads as Promoted pins, Map search ads, or Map suggest ads. Promoted pins appear as square pins on the map, standing out from the usual round pins. Map search ads and Map suggest ads appear in the Google Maps search results. Learn How to advertise in Google Maps .

Instructions

To enable Google Maps to show your search ads:

• Enable location assets for your Google Ads account. Learn more About location assets and How to set up location assets .
• Use location targeting and bid by location. Target a specific location and set bids by location, so that your bids increase for people located near your business. Learn more about Target customers near an address with location assets .
• Optimize your keywords. Use keywords in your campaigns that relate to your location and what people are searching for locally. Learn more about Basic tips for building a keyword list .

Other considerations:

• Service area businesses:If you serve customers at their location and don't have a physical storefront, ensure your Google Business Profile is set up as a service area business. Learn more about Local Services Ads .
• Local inventory ads and free local listings:If you have physical stores and want to advertise products available for in-store purchase or local pickup, you should use local inventory ads or free local listings. Learn how to Implement local inventory ads and free local listings .

How to review your Google Maps ad performance

Click history

To review how your search ads on Google Maps are doing, check your performance data. Search ads can generate 3 types of clicks:

• Get location detail clicks: when people click to expand ads from the search results list
• Get direction clicks: when people click to get directions to your business
• Mobile clicks-to-call clicks: when people click to call your business

Conversion metrics

You can also track other conversion metrics like online visits and store visits from your Google Ads account.

You can view conversion metrics like Store visits in your campaign reports . Here’s how to add them to your main report:

1. Select the Campaignsicon, and then Campaigns from the “Campaigns” drop-down menu.
2. Select the Columnsiconabove the statistics table.
3. Use the search bar to find statistics you want to add, like “Store visits,” “Store visit value,” and more.

There are some eligibility requirements to service in store visits. Learn more About store visit conversions .

Many conversion metrics like online visits can be reviewed with conversion tracking. Create conversion actions in your Google Ads account that help you measure the success of your Google Maps ad performance. Here’s how to create conversions:

1. In your Google Ads account, select the Goalsicon.
2. Scroll down and select Create conversion action.
3. When created, you can view your conversion report by selecting the Goalsiconand selecting Summaryfrom the “Conversions” drop-down menu.

Learn more About conversion tracking .