Columns in your statistics table are designed to show metrics, performance data, and status updates about your campaigns, ad groups, ads, and keywords.
In this article, you’ll learn how to customize your statistics table so you can review the data that matters most to your business.
Instructions
- In your Google Ads account, click the Campaignsicon
.
- Click the Campaignsdrop-down menu. Click Campaigns
, Ad groups
, or Ads
.
- Alternatively, you can click the Audiences, keywords, and contentdrop-down menu. Next, click Search keywords .
- Click the Columnsicon
above the statistics table.
- Select Modify columnsfrom the drop-down.
- Choose which columns you'd like in your table. You can check or uncheck any of the columns in a single category.
- (Optional) To save the column set for future use, click the "Save your column set (optional)” field and enter a name for your column set. Your saved columns will now appear in the "Modify columns" drop-down.
- Click Apply. If you've added columns, you'll see them appear in your statistics table.
Tip
After you've added the columns that interest you, you can click any column name to sort by that topic. For instance, click the "Ad group" column to sort alphabetically by ad groups, or click the "Impressions" column to sort your ad groups from most impressions to least.
