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Google Ads gives you several ways tobid for your ads,
depending on what matters most to you and your business. This guide describes
everything you need to know to work with bidding strategies in the Google Ads API.
[[["Easy to understand","easyToUnderstand","thumb-up"],["Solved my problem","solvedMyProblem","thumb-up"],["Other","otherUp","thumb-up"]],[["Missing the information I need","missingTheInformationINeed","thumb-down"],["Too complicated / too many steps","tooComplicatedTooManySteps","thumb-down"],["Out of date","outOfDate","thumb-down"],["Samples / code issue","samplesCodeIssue","thumb-down"],["Other","otherDown","thumb-down"]],["Last updated 2025-09-03 UTC."],[[["\u003cp\u003eGoogle Ads offers a variety of bidding strategies to align with your business goals.\u003c/p\u003e\n"],["\u003cp\u003eThis guide provides comprehensive information for utilizing bidding strategies within the Google Ads API.\u003c/p\u003e\n"]]],[],null,["# Bidding\n\nGoogle Ads gives you several ways to [bid for your ads](//support.google.com/google-ads/answer/2459326),\ndepending on what matters most to you and your business. This guide describes\neverything you need to know to work with bidding strategies in the Google Ads API."]]
