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Assign or Update a Bidding Strategy

For Hotel ads, a bidding strategy can be assigned for an individual campaign.

Details about choosing bidding strategies for Hotel ads can be found in Bidding overview for Hotel ads . After becoming familiar with bidding strategies, you can use the Google Ads API to assign and update Hotel campaign bidding strategies.

Assign a bidding strategy

To assign a strategy as part of creating a new Hotel campaign, follow these steps:

Choose a campaign_bidding_strategy . The following strategies can be used for Hotel ads:
- commission (per conversion or per stay)
- percent_cpc
- manual_cpc
Note: Do not set the bidding_strategy or bidding_strategy_type fields. The bidding_strategy_type field is only for reading the current setting for a campaign; the field is read-only.
Determine the field name-value pair that you want to use for the chosen strategy.

Note: To use a commission strategy, you will also need to set the PaymentMode enum to either CONVERSION_VALUE (requires BudgetType.HOTEL_ADS_COMMISSION ) or GUEST_STAY (requires BudgetType.STANDARD ). Also note that a commission strategy is not compatible with a shared budget.
Set the strategy when creating the new campaign. For example, in Java, call the setter method for the campaign_bidding_strategy field (the method name convention is set campaign_bidding_strategy ) from within a builder of a Campaign instance.

For a commission strategy, when creating the new campaign remember to add an additional statement that sets the PaymentMode .

This example demonstrates how to set a percent_cpc bidding strategy when creating a new campaign:

Java

 // Creates the campaign. 
 Campaign 
  
 campaign 
  
 = 
  
 Campaign 
 . 
 newBuilder 
 () 
  
 . 
 setName 
 ( 
 "Interplanetary Cruise #" 
  
 + 
  
 getPrintableDateTime 
 ()) 
  
 // Configures settings related to hotel campaigns including advertising channel type 
  
 // and hotel setting info. 
  
 . 
 setAdvertisingChannelType 
 ( 
 AdvertisingChannelType 
 . 
 HOTEL 
 ) 
  
 . 
 setHotelSetting 
 ( 
 hotelSettingInfo 
 ) 
  
 // Recommendation: Sets the campaign to PAUSED when creating it to prevent 
  
 // the ads from immediately serving. Set to ENABLED once you've added 
  
 // targeting and the ads are ready to serve 
  
 . 
 setStatus 
 ( 
 CampaignStatus 
 . 
 PAUSED 
 ) 
  
 // Sets the bidding strategy to Percent CPC. Only Manual CPC and Percent CPC can be used 
  
 // for hotel campaigns. 
  
 . 
 setPercentCpc 
 ( 
  
 PercentCpc 
 . 
 newBuilder 
 (). 
 setCpcBidCeilingMicros 
 ( 
 cpcBidCeilingMicroAmount 
 ). 
 build 
 ()) 
  
 // Sets the budget. 
  
 . 
 setCampaignBudget 
 ( 
 budgetResourceName 
 ) 
  
 // Adds the networkSettings configured above. 
  
 . 
 setNetworkSettings 
 ( 
 networkSettings 
 ) 
  
 // Declares whether this campaign serves political ads targeting the EU. 
  
 . 
 setContainsEuPoliticalAdvertising 
 ( 
 DOES_NOT_CONTAIN_EU_POLITICAL_ADVERTISING 
 ) 
  
 . 
 build 
 (); 
   AddHotelAd 
 . 
 java

C#

 // Create a campaign. 
 Campaign 
  
 campaign 
  
 = 
  
 new 
  
 Campaign 
 () 
 { 
  
 Name 
  
 = 
  
 "Interplanetary Cruise Campaign #" 
  
 + 
  
 ExampleUtilities 
 . 
 GetRandomString 
 (), 
  
 // Configure settings related to hotel campaigns including advertising channel type 
  
 // and hotel setting info. 
  
 AdvertisingChannelType 
  
 = 
  
 AdvertisingChannelType 
 . 
 Hotel 
 , 
  
 HotelSetting 
  
 = 
  
 new 
  
 HotelSettingInfo 
 () 
  
 { 
  
 HotelCenterId 
  
 = 
  
 hotelCenterAccountId 
  
 }, 
  
 // Recommendation: Set the campaign to PAUSED when creating it to prevent 
  
 // the ads from immediately serving. Set to ENABLED once you've added 
  
 // targeting and the ads are ready to serve. 
  
 Status 
  
 = 
  
 CampaignStatus 
 . 
 Paused 
 , 
  
 // Sets the bidding strategy to PercentCpc. Only Manual CPC and Percent CPC can 
  
 // be used for hotel campaigns. 
  
 PercentCpc 
  
 = 
  
 new 
  
 PercentCpc 
 () 
  
 { 
  
 CpcBidCeilingMicros 
  
 = 
  
 cpcBidCeilingMicroAmount 
  
 }, 
  
 // Set the budget. 
  
 CampaignBudget 
  
 = 
  
 budgetResourceName 
 , 
  
 // Configure the campaign network options. Only Google Search is allowed for 
  
 // hotel campaigns. 
  
 NetworkSettings 
  
 = 
  
 new 
  
 NetworkSettings 
 () 
  
 { 
  
 TargetGoogleSearch 
  
 = 
  
 true 
  
 }, 
  
 // Declare whether or not this campaign contains political ads targeting the EU. 
  
 ContainsEuPoliticalAdvertising 
  
 = 
  
 EuPoliticalAdvertisingStatus 
 . 
 DoesNotContainEuPoliticalAdvertising 
 , 
 }; 
   AddHotelAd 
 . 
 cs

PHP

 // Creates a campaign. 
 $campaign = new Campaign([ 
 'name' => 'Interplanetary Cruise Campaign #' . Helper::getPrintableDatetime(), 
 // Configures settings related to hotel campaigns including advertising channel type 
 // and hotel setting info. 
 'advertising_channel_type' => AdvertisingChannelType::HOTEL, 
 'hotel_setting' => new HotelSettingInfo(['hotel_center_id' => $hotelCenterAccountId]), 
 // Recommendation: Set the campaign to PAUSED when creating it to prevent 
 // the ads from immediately serving. Set to ENABLED once you've added 
 // targeting and the ads are ready to serve. 
 'status' => CampaignStatus::PAUSED, 
 // Sets the bidding strategy to PercentCpc. Only Manual CPC and Percent CPC can be used 
 // for hotel campaigns. 
 'percent_cpc' => new PercentCpc([ 
 'cpc_bid_ceiling_micros' => $cpcBidCeilingMicroAmount 
 ]), 
 // Sets the budget. 
 'campaign_budget' => $budgetResourceName, 
 // Configures the campaign network options. Only Google Search is allowed for 
 // hotel campaigns. 
 'network_settings' => new NetworkSettings([ 
 'target_google_search' => true, 
 ]), 
 // Declare whether or not this campaign serves political ads targeting the EU. 
 'contains_eu_political_advertising' = 
> EuPoliticalAdvertisingStatus::DOES_NOT_CONTAIN_EU_POLITICAL_ADVERTISING 
 ]);  AddHotelAd.php

# Create campaign. campaign_operation : CampaignOperation = client . get_type ( "CampaignOperation" ) campaign : Campaign = campaign_operation . create campaign . name = f "Interplanetary Cruise Campaign { uuid . uuid4 () } " # Configures settings related to hotel campaigns including advertising # channel type and hotel setting info. campaign . advertising_channel_type = ( client . enums . AdvertisingChannelTypeEnum . HOTEL ) campaign . hotel_setting . hotel_center_id = hotel_center_account_id # Recommendation: Set the campaign to PAUSED when creating it to prevent the # ads from immediately serving. Set to ENABLED once you've added targeting # and the ads are ready to serve. campaign . status = client . enums . CampaignStatusEnum . PAUSED # Set the bidding strategy to PercentCpc. Only Manual CPC and Percent CPC # can be used for hotel campaigns. campaign . percent_cpc . cpc_bid_ceiling_micros = cpc_bid_ceiling_micro_amount # Sets the budget. campaign . campaign_budget = budget_resource_name # Set the campaign network options. Only Google Search is allowed for hotel # campaigns. campaign . network_settings . target_google_search = True # Declare whether or not this campaign serves political ads targeting the # EU. Valid values are: # CONTAINS_EU_POLITICAL_ADVERTISING # DOES_NOT_CONTAIN_EU_POLITICAL_ADVERTISING campaign . contains_eu_political_advertising = ( client . enums . EuPoliticalAdvertisingStatusEnum . DOES_NOT_CONTAIN_EU_POLITICAL_ADVERTISING )

add_hotel_ad . py

# Create a campaign. campaign_operation = client . operation . create_resource . campaign do | c | c . name = generate_random_name_field ( "Interplanetary Cruise Campaign" ) # Configure settings related to hotel campaigns. c . advertising_channel_type = :HOTEL c . hotel_setting = client . resource . hotel_setting_info do | hsi | hsi . hotel_center_id = hotel_center_account_id end # Recommendation: Set the campaign to PAUSED when creating it to prevent the # ads from immediately serving. Set to ENABLED once you've added targeting and # the ads are ready to serve. c . status = :PAUSED # Set the bidding strategy to PercentCpc. Only Manual CPC and Percent CPC can # be used for hotel campaigns. c . percent_cpc = client . resource . percent_cpc do | pcpc | pcpc . cpc_bid_ceiling_micros = cpc_bid_ceiling_micro_amount end # Set the budget. c . campaign_budget = budget_resource # Configures the campaign network options. Only Google Search is allowed for # hotel campaigns. c . network_settings = client . resource . network_settings do | ns | ns . target_google_search = true end # Declare whether or not this campaign serves political ads targeting the EU. # Valid values are CONTAINS_EU_POLITICAL_ADVERTISING and # DOES_NOT_CONTAIN_EU_POLITICAL_ADVERTISING. c . contains_eu_political_advertising = :DOES_NOT_CONTAIN_EU_POLITICAL_ADVERTISING end

add_hotel_ad

. rb

# Create a hotel campaign. my $campaign = Google::Ads::GoogleAds::V21::Resources:: Campaign - > new ({ name = > "Interplanetary Cruise Campaign #" . uniqid (), # Configure settings related to hotel campaigns including advertising # channel type and hotel setting info. advertisingChannelType = > HOTEL , hotelSetting = > Google::Ads::GoogleAds::V21::Resources:: HotelSettingInfo - > new ({ hotelCenterId = > $hotel_center_account_id } ), # Recommendation: Set the campaign to PAUSED when creating it to prevent # the ads from immediately serving. Set to ENABLED once you've added # targeting and the ads are ready to serve. status = > Google::Ads::GoogleAds::V21::Enums::CampaignStatusEnum:: PAUSED , # Set the bidding strategy to PercentCpc. Only Manual CPC and Percent CPC # can be used for hotel campaigns. percentCpc = > Google::Ads::GoogleAds::V21::Common:: PercentCpc - > new ( { cpcBidCeilingMicros = > $cpc_bid_ceiling_micro_amount } ), # Declare whether or not this campaign serves political ads targeting the EU. # Valid values are CONTAINS_EU_POLITICAL_ADVERTISING and # DOES_NOT_CONTAIN_EU_POLITICAL_ADVERTISING. containsEuPoliticalAdvertising = > DOES_NOT_CONTAIN_EU_POLITICAL_ADVERTISING , # Set the budget. campaignBudget = > $budget_resource_name , # Configure the campaign network options. Only Google Search is allowed for # hotel campaigns. networkSettings = > Google::Ads::GoogleAds::V21::Resources:: NetworkSettings - > new ({ targetGoogleSearch = > "true" })});

add_hotel_ad . pl

Update a bidding strategy

To update a campaign's bidding strategy, in a CampaignOperation.update , set the fields of the Campaign as described in Assign a bidding strategy .

Except as otherwise noted, the content of this page is licensed under the Creative Commons Attribution 4.0 License , and code samples are licensed under the Apache 2.0 License . For details, see the Google Developers Site Policies . Java is a registered trademark of Oracle and/or its affiliates.

Last updated 2025-09-03 UTC.

Assign or Update a Bidding Strategy

Assign a bidding strategy

Java

C#

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Python

Ruby

Perl

Update a bidding strategy

Assign or Update a Bidding Strategy Stay organized with collections Save and categorize content based on your preferences.

Assign a bidding strategy

Java

C#

PHP

Python

Ruby

Perl

Update a bidding strategy

Assign or Update a Bidding Strategy