Asset Performance

It's possible to obtain asset level performance by using the asset_group_asset resource.

Asset performance with asset_group_asset

On the asset_group_asset resource, the performance_label field ranks the asset against other assets of the same type. For more details, see About asset reporting in Performance Max .

  SELECT 
  
 asset_group_asset 
 . 
 asset 
 , 
  
 asset_group_asset 
 . 
 performance_label 
 , 
  
 asset_group_asset 
 . 
 status 
 FROM 
  
 asset_group_asset 
 WHERE 
  
 asset_group 
 . 
 id 
  
 = 
  
  ASSET_GROUP_ID 
 
  
 AND 
  
 asset_group_asset 
 . 
 status 
  
 != 
  
 'REMOVED' 
 

Top asset combinations

The asset_group_top_combination_view resource can be used to query the top performing combinations of assets in asset groups. This corresponds to the Combinations report in the Google Ads UI. For example, the following query produces a list of the top asset combinations in a specified asset_group . Each row in the response contains a list of asset_group_top_combination_view.asset_group_top_combinations messages of type AssetGroupAssetCombinationData . Each item in that list contains a list of the assets in the respective combination represented as an AssetUsage message.

  SELECT 
  
 asset_group_top_combination_view 
 . 
 asset_group_top_combinations 
 FROM 
  
 asset_group_top_combination_view 
 WHERE 
  
 asset_group 
 . 
 id 
  
 = 
  
  ASSET_GROUP_ID 
 
 

You can adapt this query to help with asset selection and campaign optimization. The following query retrieves the top asset combination for a single campaign, but only for asset groups with an asset_group.ad_strength of GOOD or EXCELLENT . This helps you identify the best-performing asset combinations within your top-performing asset groups.

  SELECT 
  
 asset_group_top_combination_view 
 . 
 asset_group_top_combinations 
 , 
  
 asset_group 
 . 
 ad_strength 
 , 
  
 asset_group 
 . 
 id 
 FROM 
  
 asset_group_top_combination_view 
 WHERE 
  
 asset_group 
 . 
 ad_strength 
  
 IN 
  
 ( 
 'GOOD' 
 , 
  
 'EXCELLENT' 
 ) 
  
 AND 
  
 campaign 
 . 
 id 
  
 = 
  
  CAMPAIGN_ID