Create a plan for your advertising budget and drive business growth
Performance Planner is a tool that helps you make the most out of your advertising budget quickly and easily.
Partner with a Google Ads expert to set up your first campaign
- We’ll get you up to speed on the latest platform updates
- We’ll design a media plan that makes the most of your budget
- We’ll help you launch your first campaign with hands-on guidance
Get started with Performance Planner
We know that using a new tool can be complicated.
-
Create a plan
Select the campaigns that you’d like to include in your plan. It’s recommended that you choose campaigns that drive towards the same goal. Performance Planner works best by shifting budgets between multiple campaigns. -
View forecast
The forecast graph shows how changes to your overall spend could affect the performance of all of the campaigns that you selected for your plan. -
Manage your budget
You can plan your monthly and quarterly budgets to make sure that you’re getting the most out of your campaigns.
Tools and campaigns that can help you meet your goals
Interested in learning more about what Google Ads has to offer? Click on the cards below to explore more related campaigns and helpful tools.
- Learn more
Insights Page
Grow your business with insights and trends that are tailored to your business. - Learn more
Recommendations Page
Improve your campaign performance and efficiency with suggestions that are tailored to your needs. - Learn more
Google Ads Mobile App
Stay connected to your campaigns on the go, monitor your campaigns in real time and take quick action to improve performance.
Frequently asked questions
The Google Ads Performance Planner is a tool that lets you create plans for your ad spend and determine how bid and budget changes affect campaign performance. It works by modeling the best budget and bid target allocation across your campaigns.
Learn how to create a plan for your advertising budget by visiting the Drive Business Growth with Performance Planner page.
Learn how to create a plan for your advertising budget by visiting the Drive Business Growth with Performance Planner page.
With Google Ads Performance Planner, you can see how changing your advertising budget will impact key performance metrics such as:
- Clicks
- Conversions
- Costs per action
Performance Planner can make recommendations to help you improve your Google Ads campaign such as:
- Determining the right advertising budget for your campaign goals
- Adding new keywords to capture new or seasonal search opportunities
- Assessing the impact of adjusting ad spend or campaign settings
