Drive the results you care about with YouTube Ads

Get started now with a YouTube campaign, and turn meaningful engagement into meaningful results for your brand.

Create a video ad For video creators

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Set up a YouTube Ads campaign today

Create

Connect

Measure

Create quality video ads that perform

Anyone can make a YouTube ad that gets results – even creating one right on your phone. Explore best practices .

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Find your audiences, anywhere on their journey

Connect in relevant moments with Google AI to drive everything from brand awareness to consideration and sales .

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Measure what matters, and optimise for the best results

Assess the metrics that are most important for your business to make sure every pound is delivering results .

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How to start advertising on YouTube

Create a channel for your business

Share what makes your business unique with a free YouTube channel. Introduce yourself to new audiences and engage with a community of passionate people who are looking for what you have to offer.

Create a video ad to tell your story

Set up a campaign and measure results

Why YouTube Ads

According to IPSOS Iris and BARB data, in terms of average daily identified viewing, YouTube is the largest AV platform in the UK (without even including viewing on Connected TVs). ¹
According to a survey conducted by Kantar, 71% of viewers in the United Kingdom agree that advertising in videos on YouTube introduces them to new brands or products. ²
According to a survey conducted by Kantar, 78% of GenZ (18-26) viewers in the United Kingdom agree that YouTube is the video service they love the most. ³

Guides to help you get started with YouTube Ads

Google Ads AI Essentials for Video

A guide on how to make the most of your YouTube for Business investment using Google AI solutions.

ABCDs of Effective Video Ads

Learn the basics of creating effective YouTube video ads.

Measure Your Results

Understand what’s working and what’s not for the most effective campaign.

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YouTube Ads success stories

Explore more success stories

You know how you say a picture is worth a thousand words? Video is worth a million.

Njord Rota,Owner, Majestic Heli Ski
We are super grateful that YouTube has such an amazing marketing platform that lets us reach incremental audience.

Ryan Pamplin,CEO, BlendJet
YouTube Shorts helped Cider gain new customers at a 33% lower CPA.

Related resources

Explore even more guides, tools, and best practices for creating campaigns that shine on YouTube

See all

Brand & Beyond from YouTube

Subscribe to Brand & Beyond from YouTube to stay informed on the latest marketing insights and video culture trends.

Creator Partnerships

Partner with creators to build compelling ads that support your business goals.

YouTube Promotions

Build video engagement and grow your channel. It’s easier than ever to get more eyes on your videos and increase your channel’s engagement.

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Partner with a Google Ads expert to set up your first YouTube Ads campaign

• Get one-on-one guidance and personalised recommendations
• Get help tailoring your ad budget and media plan
• Get help selecting the right keywords for your ad

Contact an Ads Expert

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See how businesses bring their stories to life on YouTube

Explore award winning campaigns, what’s trending, and more as you plan for your campaign.

YouTube’s best in ads

Find creative inspiration from the top-performing ads on YouTube.

Get inspired

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Get started with YouTube Ads

Create a video ad For video creators

Frequently asked questions

What are YouTube ads?

What YouTube ads types are available and which is right for me?

How can I track my YouTube ads campaign performance?

Can AI create YouTube ads for me?

How much does it cost to advertise on YouTube?

YouTube for Business operates on a dynamic auction-based system where you have full control over your ceiling; you set the maximum amount you are willing to pay for an interaction, and the platform optimises within that limit. Rather than a flat fee, your costs fluctuate based on the competitiveness of your industry, the specificity of your targeting, and the quality of your creative content. You generally only pay when a viewer engages with your ad—such as watching for a certain duration or clicking a link—meaning that highly relevant and engaging videos naturally become more cost-efficient over time.

1 YouTube viewing figures: Ipsos Iris (YouTube desktop & mobile, excludes CTV viewing), UK, June 2024; all other viewing figures: BARB monthly viewing summary (June 2024)

2 Google/Kantar, WhyVideo, n=1035 YouTube viewers, n=2225 weekly video viewers 18-64 (UK), fielded from (3/26/24-4/6/24). Competitive set includes 10 market competitors: Linear TV, Netflix, Disney+, Amazon Prime Video, Now TV, Apple TV+, Facebook, Instagram, TikTok, Snapchat.

3 Google/Kantar, WhyVideo, n=305 GenZ (18-26) YouTube viewers, n=2225 weekly video viewers 18-64 (UK), fielded from (3/26/24-4/6/24). Competitive set includes 10 market competitors: Linear TV, Netflix, Disney+, Amazon Prime Video, Now TV, Apple TV+, Facebook, Instagram, TikTok, Snapchat.