Collaborate with creators to tell your brand’s story
Every day, people come to YouTube to connect with their favourite creators and discover new products. With solutions like YouTube Creator Partnerships, you can partner with creators to build compelling influencer marketing and sponsored content campaigns that support your business goals.
Why you should partner with YouTube creators
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Viewers agree YouTube creators give all info needed to make good decisions. 1
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Viewers trust influencers more than big celebrities. 2
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Think YouTube has the most influential creators. 3
See how these businesses grew with YouTube Creator Partnerships
Meet the creators helping brands like yours connect with more customers
- Aysha Harun
527k subscribers
- Jasmine Brown
2.3M subscribers
- Nyma Tang
1.34M subscribers
- Michelle Khare
4.42M subscribers
- Rhett & Link
5.23M subscribers
- Sierra Schultzzie
1.16M subscribers
Get started with creator partnerships boost powered by YouTube Creator Partnerships
1
Google/Talk Shoppe, US, UK, BR, ID, IN, Creator-made Ads Ecosystem 2023 study, n=10,003 weekly video users, A18-64. Dec 2023.
2 Google/Talk Shoppe, United States, Creator-made Ads Ecosystem 2023 study, n=2,000 weekly video users, A18-64
3 Google/Ipsos, Rethink Social Study, July 2023-August 2023, online survey, n=13328 US, UK, BR, FR, DE, IT, JP online users 18-54 who use social apps/sites monthly or more often (social apps/sites: Discover, YouTube, YouTube Shorts, Gmail, Facebook, Instagram, TikTok, Twitter, Snapchat).
2 Google/Talk Shoppe, United States, Creator-made Ads Ecosystem 2023 study, n=2,000 weekly video users, A18-64
3 Google/Ipsos, Rethink Social Study, July 2023-August 2023, online survey, n=13328 US, UK, BR, FR, DE, IT, JP online users 18-54 who use social apps/sites monthly or more often (social apps/sites: Discover, YouTube, YouTube Shorts, Gmail, Facebook, Instagram, TikTok, Twitter, Snapchat).
