Turn more online shoppers into customers

Millions of shoppers turn to Google every day. With Google Merchant Center, you can create powerful Performance Max advertising campaigns to promote your products across Search, YouTube, and more.

Start now

User interface demonstrating a user searching for running shoes on Google, with a pop-out of the sponsored results enhanced for emphasis.

Promote your products across Google in three steps

Merchant Center allows you to manage your product information on Google and run advertising campaigns – all in one place.

Add your product information to Merchant Center

Start by creating a free Merchant Center account*. Then add your products to Google by linking your online shop or uploading a file with information about your inventory, like product names, prices and photos.

Create your Performance Max campaign

Improve your campaign with actionable insights

Multiply your conversions and drive sales with Performance Max

Reach valuable customers across Google

Promote your products across all of Google’s advertising channels with a single Performance Max campaign.

A product listing card for a mobile interface of a black running shoe, with the name, price, reviews and delivery information listed below the product image. Icons for Google products that this listing can appear on – like Google Maps, Google Search and YouTube – are displayed around the module in a circular fashion.

Increase your sales and ROI

Performance Max campaigns use Google AI to drive sales and maximise ROI by showing your ads to the right customers at the right time across Google surfaces.

An upward-trending arrow icon surrounded by icons for Google products that Merchant Center users can display their business and products on – like Google Maps, Google Search and YouTube – in a circular fashion.

Gain valuable performance insights

Stay on top of fast-changing customer needs with personalised insights like search trends and demand forecasts in Google Ads. Get explanations to understand performance changes and recommendations to improve your campaign.

User interface module from Merchant Center demonstrating Trending search terms that are associated with their business for a user in Merchant Center.

Success stories that we love

“The flexibility of Performance Max with in-day budget shifts was astounding for our Black Friday campaign.”

- Connor Dault, Head of Growth & Digital Product,Caraway

“Performance Max has helped us scale our business by enabling us to reach new customers across different placements that we previously hadn’t been in. We’re really pleased with the success that we’ve seen thus far and are excited to keep testing new features as they become available”

- Carolyn Dixon,Performance Marketing, Bombas

Image of Dime beauty products like Super skin toner and Gentle Jelly cleanser

“The simplicity of Performance Max has made it easy to prioritise new customers while maintaining efficiency goals.”

- Marshall Ward, VP of Marketing,Dime Beauty

Frequently Asked Questions

What is Performance Max?

As the next generation of Smart Shopping and Local campaigns, Performance Max is a goal-based campaign type that helps you access all of Google Ads inventory from a single campaign. It’s designed to help you find more converting customers across all of Google’s channels like Search, YouTube, Display, Discover, Gmail, and Maps.

Performance Max campaigns can be run directly from Merchant Center. For additional functionality, you can manage your campaign in Google Ads.

Can I use other third party tools to run Performance Max campaigns?

If you use an e-commerce platform like Shopify , WooCommerce , WIX , or PrestaShop , you can easily sync your products and run Performance Max campaigns directly from your e-commerce platform.

In the European Economic Area, the United Kingdom or Switzerland, Performance Max campaigns can be used with any Comparison Shopping Service (CSS) you work with. The ads will show on general search results pages and on any other surfaces the CSS has opted in to.

Can Performance Max be used to target multiple goals?

Are other creative assets required if I link to a Google Merchant Center product feed?

If you have a Merchant Center feed, your product images, pricing, and other details will be used to develop engaging creative for Performance Max campaigns.

If you are using Google Ads to manage campaigns, we strongly recommend providing additional assets. The more high-quality creative assets you provide for text, images and video, the more ad formats Performance Max can create and the more inventory your ad can appear on to maximise your results.

What are the best practices for Performance Max campaigns?

Ready to drive more sales? Get started with Merchant Center.

Start now

* If you are in the European Economic Area, the United Kingdom or Switzerland, your Merchant Center account must be associated with a Comparison Shopping Service (CSS). Please find more information at Google Merchant Center Help website .

** In the European Economic Area, the United Kingdom or Switzerland, Performance Max campaigns can be used with any Comparison Shopping Service (CSS) you work with. The ads will show on general search results pages and on any other surfaces the CSS has opted in to.

Turn more online shoppers into customers

Promote your products across Google in three steps

Multiply your conversions and drive sales with Performance Max

Reach valuable customers across Google

Increase your sales and ROI

Gain valuable performance insights

Success stories that we love

“The flexibility of Performance Max with in-day budget shifts was astounding for our Black Friday campaign.”

“Performance Max has helped us scale our business by enabling us to reach new customers across different placements that we previously hadn’t been in. We’re really pleased with the success that we’ve seen thus far and are excited to keep testing new features as they become available”

“The simplicity of Performance Max has made it easy to prioritise new customers while maintaining efficiency goals.”

Frequently Asked Questions

What is Performance Max? add remove

Can I use other third party tools to run Performance Max campaigns? add remove

Can Performance Max be used to target multiple goals? add remove

Are other creative assets required if I link to a Google Merchant Center product feed? add remove

What are the best practices for Performance Max campaigns? add remove

Ready to drive more sales? Get started with Merchant Center.

What is Performance Max?

Can I use other third party tools to run Performance Max campaigns?

Can Performance Max be used to target multiple goals?

Are other creative assets required if I link to a Google Merchant Center product feed?

What are the best practices for Performance Max campaigns?