Upgrading to GMA Next-Gen SDK for Android offers the following benefits:
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Faster performance:
- Up to 27% faster ad request latency for banner ads than the previous version. †
- Smaller size on device than the previous SDK.
- Starts in the background to minimize impact on app startup.
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Enhanced stability: GMA Next-Gen SDK removes remote procedure calls (RPCs), which reduces latency and decreases crash risk due to process communication failures.
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Built for Kotlin and Java: GMA Next-Gen SDK is built in Kotlin, and provides accessible APIs in Kotlin and Java.
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Supports all ad formats: Supports all existing Google Mobile Ads formats. For details, see Select an ad format .
† Source: Google internal data, latency measurement for banner ads, Google Mobile Ads SDK versus GMA Next-Gen SDK , August 21, 2025 to September 3, 2025.
For success stories of using GMA Next-Gen SDK , see GMA Next-Gen SDK success stories .